Northern VA SEO Company Reveals Proven Insurance Marketing Strategies

Fairfax, Virginia (release-news) December 31,2019 - Northern Virginia SEO company, 321 Web Marketing — whose portfolio includes marketing and other data-driven services for clients in industries ranging from insurance to contracting and lifestyle — recently revealed three powerful insurance marketing strategies for insurance agencies in an informative blog on their website. The content was written by an experienced digital marketer who has led multiple online marketing campaigns.

The blog names the following three types of marketing strategies as the best ones for insurance agencies to pursue:

● Local SEO: This refers to the practice of increasing search rankings and visibility for companies that serve customers face-to-face (e.g., brick-and-mortar businesses like a supermarket or a hardware store) within a close radius. The best way for insurance agencies to carry out this type of marketing strategy is to use keywords associated with their products that are locally based (i.e. "Car Insurance Fairfax"). Backlinks can also help improve local search results rankings.

● PPC (Pay-Per-Click): This marketing tactic involves a company placing an advertisement on a "host" website and paying said publisher a fixed amount every time the ad is clicked. Insurance agencies should determine their KPIs for such pay-per-click (or cost-per-click/CPC) campaigns to insure they are investing in the most effective ad options. Tracking negative and less-searched keywords can also help determine which types of users are most likely to convert to customers.

● Combination of Local SEO and PPC: Combining both types of strategies to promote a product or service can be effective for insurance agencies who have the budget to do so. The objectives of both types of campaigns should also be consistent and aligned with each other by focusing on the same keywords and phrases associated with a given product or service (e.g. "Fairfax Car Insurance").

Speak to insurance marketing experts at 321 Web Marketing for more information about which strategies or campaigns can most adequately serve your agency's needs and/or to schedule a free consultation. The professionals at 321 will help you establish credibility in the insurance industry, all while increasing website traffic, sales conversions, revenue and user engagement. Among the services 321 provides are content and email marketing, social media marketing, SEO and web design. Reach out to 321 Web Marketing today at 703-810-7557 or online at https://www.321webmarketing.com/. The company is located at 3925 Old Lee Highway, Suite 53-C, Fairfax, Virginia 22030.

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