Business

How to Write a Press Release

A press release can be like a key that opens a door into a great hallway filled with numerous rooms. It ends up that press releases just aren't what they used to be. There was a time when writing press releases was an exclusive right of members of the media, publicists and public relations specialists. This elite class of specialists would fashion press releases and send them out to various newspapers, radio stations and television stations. Those days are gone. The internet and other innovations now make it possible for the average person to efficiently craft a press release for themselves. But just any type of writing will not suffice.

Even though writing press releases has become something anyone can do, there is still a great storehouse of wisdom on how to write an effective press release that will gain the attention of the intended audience. The online press release is no different. The goals of an online press release are to bring traffic to the online sites where the press release is submitted, to use the right keyword density in order to gain a high ranking in Google and similar searches, and to be Search Engine Optimized. Word choice is critical to the success of that release.

Basic rules of a press release

- A brief clear and to the point headline
- Start with date and location
- First paragraph should grab attention with important keywords
- Body of press release should back up title and include Who, what, when, where, why, and how
- Make it clean and straight to the point for journalists
- Add an ‘about’ paragraph and contact details at bottom
- Keep it news worthy at all times, do not write like an article
- Written in 3rd person format, not as if you are writing about yourself
- Doesn’t need to be massively long

Restorerz Emergency Services Offers Specialist Solutions to Water Damage

Van Nuys, CA - When water or mold threatens to damage your home, Restorerz Emergency Services can be on hand within the hour to offer rapid, high-quality solutions. Their technicians are the emergency water damage restoration experts in the Van Nuys region.

Their certified and highly trained professionals are available 24 hours a day, seven days a week, to respond to any emergency of any size, whether it’s a flood, burst pipe or other catastrophic incident damaging your home.

Unsanitary water to excessive rainfall can often find its way into a residence and flood the interior, causing significant damage. The after-effects can damage walls, wooden floors, heating, and air conditioning systems, as well as ruin carpets and furniture. The longer it stays untreated, the bigger the damage, such as mold, bacteria, health hazards, diseases, and the destruction of personal items.

When called in, one of their Institute of Inspection Cleaning and Restoration (IICRC) accredited inspectors will assess your home to review the extent of damage, answer any questions and offer a carefully-thought-out plan utilizing their extensive experience to prevent additional damage and start the clean-up of the property efficiently.

Restorerz Emergency Services is equipped with state-of-the-art machinery, such as large industrial fans, wet and dry vacuums, and powerful pumps, to successfully tackle water extraction, drying, and other water-related problems.

As emergencies can be overwhelming, their technicians will strive to make the process as smooth and stress-free as possible. They will quickly remove soaked and damaged items to prevent and reduce further damage to deeper surfaces, distance furniture, and other personal items from the house and affected areas. Personal items, such as artwork, gadgets, and home electronics, will be removed and stored in a safe and dry place.

They are the go-to emergency responder as they can offer to be at your property within 60 minutes of call-out and offer the most competitive pricing in southern California. They are also approved to work with all insurance companies and strive to achieve guaranteed satisfaction.

Clients who turned to Restorerz Emergency Services have highly praised their services in their hour of need. May Selga commented: “I used this company when I had water damage due to a burst pipe. They were on time and courteous. They are responsive to any means of communication. They are also very accommodating to my schedule.
The work done was clean. Nick, the crew, and also office staff were very helpful in resolving my issue.”

Cherry C. said: “We had a water break at our rental property inside our attic and Restorerz came in pretty quickly, assessed the situation and quickly handled everything with our insurance company. They had my attic cleaned and quickly dried out within a week. They have a great team and I'm very impressed on how everything was professionally handled and done. I will recommend Restorerz to anyone. They are awesome. I'm very happy and extremely satisfied with their work. So glad to have someone like them to cover our back.”

If you need to call them out or require more details about their services:

Phone: (800) 575-0348

Website: https://restorerz.com/

SGS Publishes SafeGuardS Covering UK Proposals to Update POPs Regulation

SGS, the world’s leading testing, inspection and certification company, is advising stakeholders that the United Kingdom is currently holding a consultation over proposed revisions to its Persistent Organic Pollutants (POPs) Regulation.

The UK Department for Environment, Food and Rural Affairs (DEFRA) has launched a consultation on proposals to update retained Regulation (EU) 2019/2012, as amended by:

POPs (Amendment) (EU Exit) Regulations 2020/1358
POPs (Amendment) (EU Exit) Regulations 2022/1293

The consultation will run from March 2, 2023, to April 27, 2023.

These proposals relate to:

Changes to the Stockholm Convention
Review of the POPs Regulation held in 2022
Scientific or technical progress

Proposed changes to Annex I of the POPs Regulation include:

Removing existing specific exemptions for four POPs:

Perfluorooctanoic acid (PFOA), its salts and PFOA-related compounds
Perfluorooctane sulfonic acid and its derivatives (PFOS)
Short-chain chlorinated paraffins (SCCPs, alkanes C₁₀-C₁₃ chloro)
Decabromodiphenyl ether (decaBDE, bis(pentabromophenyl) ether)

Adding unintentional trace contaminant (UTC) exemptions for at least two POPs (hexachlorobenzene (HCB) and pentachlorophenol (PCP))
Deleting and/or amending existing UTC exemptions for PFOA

Addition amendments include:

Adding perfluorohexane sulfonic acid (PFHxS), its salts and PFHxS-related compounds to Annex I of the POPs Regulation
Including Dechlorane Plus (DP), Methoxychlor and UV-328 through forthcoming or future legislative updates without further public consultation if they are adopted at a future Conference of the Parties of the Stockholm Convention

Following Brexit, these proposed revisions will, if adopted, apply to England, Wales and Scotland.

SGS Chemical Testing
SGS offers a comprehensive range of testing services to help manufacturers and suppliers ensure their products are safe and comply with national and international regulations concerning harmful chemicals. In the end, it’s only trusted because it’s tested. Learn more about SGS Chemical Testing Services.

SGS SafeGuardS keep you up to date with the latest news and developments in the consumer goods industry. Read the full UK Consults Over Proposed Revision to Persistent Organic Pollutants SafeGuardS.

Subscribe here to receive SGS SafeGuardS direct to your inbox.

For further information contact:

Dr. HingWo Tsang
Global Information and Innovation Manager
Tel: (+852) 2774 7420
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.
Website: www.sgs.com/cp
LinkedIn: SGS Connectivity & Products

About SGS
We are SGS – the world’s leading testing, inspection and certification company. We are recognized as the global benchmark for sustainability, quality and integrity. Our 97,000 employees operate a network of 2,650 offices and laboratories, working together to enable a better, safer and more interconnected world.

SGS Introduces Cutting Edge Testing Protocol for Furniture Drawer Slides

SGS, the world’s leading testing, inspection and certification company, has launched a new advanced slide test protocol that uses PROF to assess the performance and durability of furniture drawers.

The PROF furniture drawer slide test protocol accurately simulates real consumer use and misuse to measure and map the evolution of opening force, damping force and drawer face position when operating. It can also compare the impact of drawer use on the right and left sides and be used to contrast different brands and designs.

This protocol has several key advantages for consumers, manufacturers and brands. Its high-quality, trusted and impartial data supports performance and durability claims, enabling consumers to make better-informed purchasing decisions. It also empowers better commercial decisions concerning design improvements and product selection.

PROF is SGS’s next generation performance and durability testing solution for consumer products. Combining adaptable robotics with advanced algorithms and high-level analytics, it accurately replicates real human dynamics and measures the impact on a product. Every PROF test protocol is built using real use configurations drawn from the actions of a large panel of end users, ensuring accuracy and authenticity.

"We are thrilled to bring our PROF platform to a wider audience, as it continues to expand globally," said Nicolas Bacheré, VP Global C&P Hardlines. "With its cutting-edge approach to performance testing, PROF delivers unmatched and in-depth insights, transforming the traditional methods of evaluating furniture drawer slides. Our aim is to empower our customers with the innovative tools and expertise they require to develop products that truly meet their end-users' needs and expectations, now available across three continents."

PROF offers unmatched consistency, repeatability and reproducibility and provides in-depth insights into the performance and durability of a wide variety of products.

SGS is committed to providing its customers with the tools and expertise they need to make products that are better adapted to the needs of their final user.

Join SGS’s expert-led webinar on April 11, 2023, to learn more. Register today

For more information about PROF and its innovative testing platform, visit www.sgs.com/prof.

Contact:

Damien BERTHE
International Business Developer
C&P Hardlines – Home Improvement & DIY
Email: This email address is being protected from spambots. You need JavaScript enabled to view it.
Website: www.sgs.com/cp
LinkedIn

SGS Unveils Groundbreaking PROF Screw Performance Testing Protocol

SGS, the world’s leading testing, inspection and certification company, has launched a unique protocol for determining screw quality using PROF, the company’s revolutionary new performance testing solution.

Building trust and competitive advantage in products like screws is difficult. Consumers have either never considered factors like the energy required to drill a screw or they simply make purchasing decisions based on price and brand recognition.

This is changing, and businesses and consumers are becoming more aware of factors like efficiency and energy consumption. For individuals, it might mean protecting battery strength in cordless equipment but on an automated production line it could enable considerable cost savings.

SGS’s PROF screw protocol is a trusted way to build consumer confidence in screws. Utilizing the power of PROF, the protocol allows unbiased and accurate comparisons on a wide range of parameters, including screwing torque, braking torque, braking rate, installation time, average energy consumption per screw and screwed unit per fully loaded reference screwdriver. Manufacturers receive high-value data, free from human or machine bias, enabling continuous improvements in screw design and empowering competitive advantage.

For example, PROF can measure the difference in energy consumed between two screws. It accurately measures the time taken and energy used to drill both screws to show which one takes longer and uses more energy.

PROF is SGS’s new cutting-edge performance and durability testing solution for consumer products. Combining adaptable robotics with advanced algorithms and high-level analytics, it accurately replicates real human dynamics with unmatched consistency, repeatability and reproducibility. PROF is used to measure the impact of human use on a diverse range of products, from furniture draws and suitcase zips to paint rollers and screws.

The screw protocol is just one example of the many tailored consumer product testing solutions available through PROF. SGS’s dedicated team are constantly introducing new protocols and developing new system capabilities, while also working directly with stakeholders to create protocols that answer individual customer needs.

“We are excited to launch the PROF platform and bring the next generation of performance testing to the market,” said Nicolas Bacheré, VP Global C&P Hardlines. “Our platform offers customers a unique and comprehensive approach to understanding the performance and durability of their products. We believe that this platform will revolutionize the way consumer products are tested and bring new levels of quality and confidence to the market.”

SGS PROF is the world’s most advanced consumer product testing solution. It offers next generation performance and durability testing and delivers high-quality insights that inspire better decisions and continuous product improvements.