Eco-friendly baby products start-up, SuperBottoms, known for its reusable cloth diapers for babies today announced it has raised US$2 million in series A funding from Saama Capital and DSG Consumer Partners. Run by a core team of mothers, it sells reusable cloth diapers that are gentle on the baby’s skin and the environment. With its products tested & certified under the Consumer Product Safety Improvement Act, 2008 (CPSIA) of US, SuperBottoms sells 30,000+ diapers each month primary through its own website and other leading e-commerce platforms. SuperBottoms raised its first external capital of Rs. 1.6 crore in November 2018, in a round led by Titan Capital, investment office of Snapdeal founders, Kunal Bahl and Rohit Bansal with Venture Catalysts also participating in that round. DSG Consumer Partners backed SuperBottoms in the Pre-Series A round raised in Jan 2020.

Commenting on the fund raise, Pallavi Utagi, Founder, SuperBottoms, said, "It’s the unstinted support of the parent community that underlies our organic growth into a trustworthy, safe, better-for-you brand for children. The funds raised will be invested in initiatives that will help spread awareness around the concept of cloth diapering to a larger audience base. The team at SuperBottoms is truly excited in partnering Saama Capital and DSG Consumer Partners in our journey to expand and build a strong child-oriented brand."

In his comments, Ash Lilani, Managing Partner, Saama Capital said, "There is a clear consumer shift towards better-for-you, high quality products across verticals. This marks our second investment in the sector after The Moms Co., a leading player in the mom & baby personal care space. At Saama Capital, we believe there is unmet demand in the baby care segment. SuperBottoms' user-first approach and strong brand recall excites us. We are very excited to partner Pallavi in SuperBottoms' journey to be the brand of choice for baby products.”

"Cloth diaper penetration in India is expected to reach global levels due to the preference of Indians for cloth nappies. SuperBottoms being the market leader is well poised to lead the same. Pallavi and her team have created a brand with a very loyal following and exceptional user engagement metrics. We are bullish on the underserved baby care segment in the country. We are excited to continue backing Pallavi and Salil in building India's leading brand for baby products,” added Deepak I. Shahdadpuri, Managing Director of DSG Consumer Partners.

Providing his perspective, Bipin Shah, Partner, Titan Capital, said," SuperBottoms has carved a unique forte in the baby care space in India. We identified this early on, in 2018, as seed investors. Pallavi and Salil are fantastic founders who have demonstrated sustainable growth at SuperBottoms. We are confident that the company will continue to reach newer heights and own the fast-growing sustainable baby care space in India. We are excited to partner consumer focused investors like Saama Capital and DSG Consumer Partners in this journey."

About DSG Consumer Partners (http://www.dsgcp.com/): DSG Consumer Partners (DSGCP) is an early-stage venture capital fund focused on investing exclusively in consumer brands and businesses in India and South East Asia. Since its inception in 2013, DSGCP has backed over 50 start-ups and helped build some of the leading insurgent brands including OYO Rooms (sold to Softbank), Zipdial (sold to Twitter), Redmart (sold to Lazada), Veeba, Epigamia, Raw Pressery, Chai Point, Eazydiner, SaladStop!, Chope, GOQii, Mswipe, Arata, The Moms Co, Sleepy Owl Coffee, Simplee Aloe, Piccolo, Pip & Nut, YouVit, Brewlander, The Golden Duck, Sleepycat, Power Gummies and Vista Rooms. DSGCP currently manages US$200 million of committed capital and has investment professionals and advisors in Mauritius, Singapore and Mumbai.

About Saama Capital (https://www.saamacapital.vc/): Saama Capital is an early stage, sector agnostic, India-focused venture capital firm investing since 2006. The Saama team is currently investing out of its fourth fund and has built significant knowledge in several sectors including consumer focused companies, financial services/fintech, and SaaS. Previously, Saama has backed a number of India’s leading companies including PayTM, Snapdeal, Sula Wines, Veeba Foods, Lendingkart, Chaipoint, Raw Pressery, Vistaar Financial Services, EazyDiner, Moms Co. and Fisdom.

About SuperBottoms (https://www.superbottoms.com/): Founded in 2016 by Pallavi Utagi, SuperBottoms is an online-first sustainable brand of reusable cloth diapers and baby products. Its vision is to spread awareness and increase adoption of reusable cloth diapers in India and cater to the daily needs of babies and toddlers. SuperBottoms is run by a core team of parents with over 90% of them being mothers. As a direct-to-consumer brand, it’s trusted by 2 lakh+ parents. SuperBottoms UNO, its flagship product is an organic reusable diaper with the capability to stay dry all night. Made with organic cotton, it is very gentle and safe on baby’s delicate skin. With a one-size-fit-all functionality, SuperBottoms UNO is also significantly more economical versus single-use disposable diapers. SuperBottoms recently launched a unique cloth diaper with a patent pending one-of-a-kind buttoning system that enables the same diaper to be used for babies up to the age of 3 years. The brand is a leader in the cloth diaper category in India and a bestseller on marketplaces like Amazon India.

On March 15, 2021, France’s Council of State suspended the enforcement date for the removal of the ‘Point Vert’, or ‘Green Dot’, from packaging and recyclable products. The original enforcement date was April 1, 2021.  

The decision to remove the Point Vert was originally taken in November 2020, when a ministerial rule was published to implement a penalty for logos that “could induce a confusion regarding the sorting rule.” Point Vert, a graphic containing two or more coiled arrows in a circle, was included because it was found that 60% of consumers wrongly assumed it denoted the recyclability of the packaging. In reality, the logo shows that the manufacturer has paid its eco-contribution to an eco-organization.

The decision to suspend the removal of the Point Vert was taken following representations from food, hygiene and cosmetics associations. They contended that, inter alia, the change would present an unjustifiable obstacle to the free movement of goods within the European Union (EU).

This is one of the latest developments associated with the introduction of France’s anti-wastage and circular economy law (AGEC Law). Stakeholders should also be aware that harmonization and clarification of signage guidelines will also be released in due course. This will standardize the display of the ‘Sorting Info’ (‘Info-tri’), which will have to be associated with the Triman signage. According to Article 17 of the AGEC Law, this will impact all packaging and documents provided with the product.

Currently there is a delay relating to the Info-Tri’s display modalities (graphic chart, implementation file) due to a detailed notice from the European Commission. It is expected the new sorting information and related deliverables will be available to manufacturers from the second half of 2021. They will then have until January 1, 2022 to affix the Sorting-Info and Triman to packaging.

Stakeholders should be aware there will be a six-month time limit for run-out stock that is placed onto the market prior to January 1, 2022. There is also a draft provision to allow manufacturers to substitute French signage with regulatorily compliant signage from another EU Member State.

SGS’s Commitment to the Circular Economy

SGS experts are closely monitoring the evolution of France’s AGEC Law. Utilizing their global network of laboratories, SGS is able to assist manufacturers through physical/mechanical testing, analytical testing and consultancy work for technical and non-technical parameters applicable to a comprehensive range of consumer products. After all, it’s only trusted because it’s tested. Learn more about SGS’s Commitment to the Circular Economy. 

SGS SafeGuardS keep you up to date with the latest news and developments in the consumer goods industry. Read the full Significant Changes to the Signage for Packaging and Recyclable Products SafeGuardS. 

Subscribe here to receive SGS SafeGuardS direct to your inbox.

For further information contact:

Claire Peltier

Circular Economy Project Manager

Tel: +33 (0)6 84 59 97 06

Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

Website: www.sgs.com/cgnr

LinkedIn: sgs-consumer-goods-&-retail

About SGS

SGS is the world’s leading inspection, verification, testing and certification company. SGS is recognized as the global benchmark for quality and integrity. With more than 89,000 employees, SGS operates a network of over 2,600 offices and laboratories around the world.

Panorama City, California (release-news ) April 7, 2021 - American Protection Group (APG), an Arizona security company, recently released a new educational resource that focuses on the benefits of business security systems. The new article is guided by the security experts at APG who have extensive experience with professionally-installed security systems. The article was designed to help business owners understand the benefits of enlisting this type of technology as well as how it works to protect business owners' property and goods.

APG offers valuable information for business owners that can help them understand why business security systems are vital for proper protection and monitoring. In the article, they explain how these systems can help to mitigate crime, decrease risk and liability, and provide a constant source of monitoring and management if installed properly. The professionals at APG understand security systems inside and out, and work step-by-step with clients to build the security measures necessary to provide peace of mind.

While this new article focuses on the benefits of professionally-installed business security systems, APG's website also offers visitors information regarding their team, experience, as well as a full list of security service offerings. APG offers security services that include armed/unarmed security, construction site security, corporate and hotel security, as well as private investigation and monitoring/alarm services. APG believes in providing security and investigative services that anyone can count on when it matters most. They take pride in being professionals that always deliver when called upon.

With the addition of this new article, the team at APG hopes that business owners will have a better understanding of the benefits that a professionally installed security system can provide. Additionally, they hope to highlight their extensive experience on the subject and how important it is to properly utilize this technology for the betterment of your business. For more information, contact APG today at (877) 713-1559 or visit their website at https://apg-svcs.com/. Their offices are located at 8551 Vesper Avenue, Panorama City, CA 91402.

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Houston, Texas, United States of America [30th, March 2021]: AverickMedia has been a B2B Database provider in the market for over a decade and a market leader in terms of providing up-to-date and ready to use email databases for businesses. Their recently updated Business Mailing Lists is a trendsetter to B2B Marketers in recent days. It has been a full coverage of the B2B Database inclusive of emails, mails, phone numbers, full names, fax numbers, and much more.

These databases have started to come in handy for B2B businesses who are trying to connect with other businesses as their prospective buyers in the industry. The product strategies of AverickMedia, said during the launch of the product," It was always our motive to give away something big and substantial to our clients. We worked very hard towards producing what they needed and not what we could produce and provide. It was a sole aim at giving them a fully-fledged database, which has every single record that they needed to market with. We never wanted to leave our clientele disappointed or dissatisfied. That is when our Business Mailing Lists was ahead turned in the B2B market."

The Business Email List worked in a way that could help businesses striving in the field of marketing reach the targeted set of an audience without having to spend a lot or wait long. B2B marketing is nothing like B2C marketing, where B2B has a much narrower audience, with specific targeting a necessity. B2C audience is not very close to their product or service provider, whereas, for B2B, the audience gets much more constricted, and a continuous source of connection is required.

Mark Tyson, from a Leading B2B company, said, “It was one of our best business decisions taken, to launch campaigns through the Business Email Lists from AverickMedia. Usually, we spend a tremendous amount of time trying to get the data of our prospects in the industry. Our decision was right; we inaugurated marketing campaigns with this data and got back responses, and quality leads like never before,"

About AverickMedia:

AverickMedia has been a world-known database provider for the past decade. Businesses find AverickMedia to be a trusted data-partner for all of their marketing needs. The company is also known to be the only transparent data provider with accurate and precise data. Along with its database services, the company is also a market leader in advanced data management services.