SGS, the world’s leading testing, inspection and certification company, has published an article that gives stakeholders an insight into China’s growing online retail market for clothing.

Even before the 2020 pandemic, more and more people were shifting their shopping habits from ‘bricks and mortar’ shops to online retailers. E-commerce has multiple advantages, such as accessing previously unavailable products in other countries and information that enables the consumer to make more valued judgements.

The key to developing a successful online presence is creating the right relationship with the audience. Viya, the Livestream Queen, is recognized as an expert in positioning herself as “someone who helps the customer make a decision.”

Omnichannel retailing uses this approach in a variety of ways, shifting the focus from key opinion leaders (KOL) to key opinion consumers (KOC). To do this successfully in a fast-paced market, brands need to be able to accurately map both product quality and audience engagement.

SGS’s Consumer Compact article looks at the shift towards online retailing and the advantages of the China omnichannel. The article also considers the ways in which manufacturers and brands can successfully take advantage of these opportunities.

Read the original Consumer Compact article, ‘The Impact of Online Retailing on China’s Apparel Market.’ 

SGS China Omnichannel Solution

SGS offers a comprehensive, vertical omnichannel solution that helps brands to successfully access the Chinese e-commerce ecosystem. Their service covers market and product compliance, consumer engagement and service enhancement. After all, it’s only trust because it’s tested. Learn more about SGS Softlines and Accessories Services. 

Learn more about SGS’s Chinese GB standards textile testing services. 

Subscribe here to receive SGS Consumer Compact direct to your inbox.

For more information, please contact: 

Email: This email address is being protected from spambots. You need JavaScript enabled to view it.  

Website: www.sgs.com/softlines

LinkedIn: sgs-consumer-goods-&-retail

About SGS

SGS is the world’s leading inspection, verification, testing and certification company. SGS is recognized as the global benchmark for quality and integrity. With more than 89,000 employees, SGS operates a network of over 2,600 offices and laboratories around the world.

Pompano Beach, FL, April 6, 2021 -- Rejuvel Bio-Sciences, Inc. (OTC Markets NUUU). Rejuvel stated in their last press release and they continue to urge the public to ignore rumors, postings or unauthorized news that does not originate directly from the company. This includes old items that may appear to some as new information.
 
Rejuvel is pursing compliance with SEC regulations for Pink Sheet companies listed on OTC Markets, when accomplished, press releases will be released on a regular basis covering company developments.

Correspondence with Rejuvel should be directed to This email address is being protected from spambots. You need JavaScript enabled to view it. not their product manufacturing and marketing company.

Notice Regarding Forward-Looking Statements

Safe Harbor Statement under the Private Securities Litigation Reform Act of 1995: This news release contains forward-looking information within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, including statements that include the words “believes,” “expects,” “anticipates” or similar expressions. Such forward-looking statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of the Company to differ materially from those expressed or implied by such forward-looking statements. In addition, description of anyone’s past success, either financial or strategic, is no guarantee of success. This news release speaks as of the date first set forth above and the Company assumes no responsibility to update the information included herein for events occurring after the date hereof.

Eco-friendly baby products start-up, SuperBottoms, known for its reusable cloth diapers for babies today announced it has raised US$2 million in series A funding from Saama Capital and DSG Consumer Partners. Run by a core team of mothers, it sells reusable cloth diapers that are gentle on the baby’s skin and the environment. With its products tested & certified under the Consumer Product Safety Improvement Act, 2008 (CPSIA) of US, SuperBottoms sells 30,000+ diapers each month primary through its own website and other leading e-commerce platforms. SuperBottoms raised its first external capital of Rs. 1.6 crore in November 2018, in a round led by Titan Capital, investment office of Snapdeal founders, Kunal Bahl and Rohit Bansal with Venture Catalysts also participating in that round. DSG Consumer Partners backed SuperBottoms in the Pre-Series A round raised in Jan 2020.

Commenting on the fund raise, Pallavi Utagi, Founder, SuperBottoms, said, "It’s the unstinted support of the parent community that underlies our organic growth into a trustworthy, safe, better-for-you brand for children. The funds raised will be invested in initiatives that will help spread awareness around the concept of cloth diapering to a larger audience base. The team at SuperBottoms is truly excited in partnering Saama Capital and DSG Consumer Partners in our journey to expand and build a strong child-oriented brand."

In his comments, Ash Lilani, Managing Partner, Saama Capital said, "There is a clear consumer shift towards better-for-you, high quality products across verticals. This marks our second investment in the sector after The Moms Co., a leading player in the mom & baby personal care space. At Saama Capital, we believe there is unmet demand in the baby care segment. SuperBottoms' user-first approach and strong brand recall excites us. We are very excited to partner Pallavi in SuperBottoms' journey to be the brand of choice for baby products.”

"Cloth diaper penetration in India is expected to reach global levels due to the preference of Indians for cloth nappies. SuperBottoms being the market leader is well poised to lead the same. Pallavi and her team have created a brand with a very loyal following and exceptional user engagement metrics. We are bullish on the underserved baby care segment in the country. We are excited to continue backing Pallavi and Salil in building India's leading brand for baby products,” added Deepak I. Shahdadpuri, Managing Director of DSG Consumer Partners.

Providing his perspective, Bipin Shah, Partner, Titan Capital, said," SuperBottoms has carved a unique forte in the baby care space in India. We identified this early on, in 2018, as seed investors. Pallavi and Salil are fantastic founders who have demonstrated sustainable growth at SuperBottoms. We are confident that the company will continue to reach newer heights and own the fast-growing sustainable baby care space in India. We are excited to partner consumer focused investors like Saama Capital and DSG Consumer Partners in this journey."

About DSG Consumer Partners (http://www.dsgcp.com/): DSG Consumer Partners (DSGCP) is an early-stage venture capital fund focused on investing exclusively in consumer brands and businesses in India and South East Asia. Since its inception in 2013, DSGCP has backed over 50 start-ups and helped build some of the leading insurgent brands including OYO Rooms (sold to Softbank), Zipdial (sold to Twitter), Redmart (sold to Lazada), Veeba, Epigamia, Raw Pressery, Chai Point, Eazydiner, SaladStop!, Chope, GOQii, Mswipe, Arata, The Moms Co, Sleepy Owl Coffee, Simplee Aloe, Piccolo, Pip & Nut, YouVit, Brewlander, The Golden Duck, Sleepycat, Power Gummies and Vista Rooms. DSGCP currently manages US$200 million of committed capital and has investment professionals and advisors in Mauritius, Singapore and Mumbai.

About Saama Capital (https://www.saamacapital.vc/): Saama Capital is an early stage, sector agnostic, India-focused venture capital firm investing since 2006. The Saama team is currently investing out of its fourth fund and has built significant knowledge in several sectors including consumer focused companies, financial services/fintech, and SaaS. Previously, Saama has backed a number of India’s leading companies including PayTM, Snapdeal, Sula Wines, Veeba Foods, Lendingkart, Chaipoint, Raw Pressery, Vistaar Financial Services, EazyDiner, Moms Co. and Fisdom.

About SuperBottoms (https://www.superbottoms.com/): Founded in 2016 by Pallavi Utagi, SuperBottoms is an online-first sustainable brand of reusable cloth diapers and baby products. Its vision is to spread awareness and increase adoption of reusable cloth diapers in India and cater to the daily needs of babies and toddlers. SuperBottoms is run by a core team of parents with over 90% of them being mothers. As a direct-to-consumer brand, it’s trusted by 2 lakh+ parents. SuperBottoms UNO, its flagship product is an organic reusable diaper with the capability to stay dry all night. Made with organic cotton, it is very gentle and safe on baby’s delicate skin. With a one-size-fit-all functionality, SuperBottoms UNO is also significantly more economical versus single-use disposable diapers. SuperBottoms recently launched a unique cloth diaper with a patent pending one-of-a-kind buttoning system that enables the same diaper to be used for babies up to the age of 3 years. The brand is a leader in the cloth diaper category in India and a bestseller on marketplaces like Amazon India.

On March 15, 2021, France’s Council of State suspended the enforcement date for the removal of the ‘Point Vert’, or ‘Green Dot’, from packaging and recyclable products. The original enforcement date was April 1, 2021.  

The decision to remove the Point Vert was originally taken in November 2020, when a ministerial rule was published to implement a penalty for logos that “could induce a confusion regarding the sorting rule.” Point Vert, a graphic containing two or more coiled arrows in a circle, was included because it was found that 60% of consumers wrongly assumed it denoted the recyclability of the packaging. In reality, the logo shows that the manufacturer has paid its eco-contribution to an eco-organization.

The decision to suspend the removal of the Point Vert was taken following representations from food, hygiene and cosmetics associations. They contended that, inter alia, the change would present an unjustifiable obstacle to the free movement of goods within the European Union (EU).

This is one of the latest developments associated with the introduction of France’s anti-wastage and circular economy law (AGEC Law). Stakeholders should also be aware that harmonization and clarification of signage guidelines will also be released in due course. This will standardize the display of the ‘Sorting Info’ (‘Info-tri’), which will have to be associated with the Triman signage. According to Article 17 of the AGEC Law, this will impact all packaging and documents provided with the product.

Currently there is a delay relating to the Info-Tri’s display modalities (graphic chart, implementation file) due to a detailed notice from the European Commission. It is expected the new sorting information and related deliverables will be available to manufacturers from the second half of 2021. They will then have until January 1, 2022 to affix the Sorting-Info and Triman to packaging.

Stakeholders should be aware there will be a six-month time limit for run-out stock that is placed onto the market prior to January 1, 2022. There is also a draft provision to allow manufacturers to substitute French signage with regulatorily compliant signage from another EU Member State.

SGS’s Commitment to the Circular Economy

SGS experts are closely monitoring the evolution of France’s AGEC Law. Utilizing their global network of laboratories, SGS is able to assist manufacturers through physical/mechanical testing, analytical testing and consultancy work for technical and non-technical parameters applicable to a comprehensive range of consumer products. After all, it’s only trusted because it’s tested. Learn more about SGS’s Commitment to the Circular Economy. 

SGS SafeGuardS keep you up to date with the latest news and developments in the consumer goods industry. Read the full Significant Changes to the Signage for Packaging and Recyclable Products SafeGuardS. 

Subscribe here to receive SGS SafeGuardS direct to your inbox.

For further information contact:

Claire Peltier

Circular Economy Project Manager

Tel: +33 (0)6 84 59 97 06

Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

Website: www.sgs.com/cgnr

LinkedIn: sgs-consumer-goods-&-retail

About SGS

SGS is the world’s leading inspection, verification, testing and certification company. SGS is recognized as the global benchmark for quality and integrity. With more than 89,000 employees, SGS operates a network of over 2,600 offices and laboratories around the world.