MORBiZ Releases Must Have Digital Marketing Tools for 2023

The web presence experts at MORBiZ have released a list of must have digital marketing tools for all types of small businesses. This list is geared toward business searching for way to enlarge their Internet footprint to help new customers find their businesses, both online and off. With fresh tips for SEO, website navigation and conversion tracking, there is a idea here that every business owner can implement.

Build Responsive Website
One of the most critical components of many online marketing efforts is a website. But these days, you don’t need just one website, you need three -- or more! Why? Because people use different devices to browse the web and each size of device needs its own use and functionality! One for computers, one for tablets and one for smartphones. That sounds like a lot of work, right? Truth is, when working with a small business web marketing company like MORBiZ, we can build a single, highly functional website that is responsive. A responsive website is one that adapts to the device the site is being viewed on. This improves user experience (UX) across the screen spectrum, ensuring no potential customer has a hard time navigating your website.

Utilize Effective Local SEO Tactics
For small brick and mortar businesses that rely on people coming through their doors, it may seem strange that online marketing is even a part of their plan. However, people seeking goods and services in their community generally start their search on the Internet. Without proper local search engine optimization, generally referred to as local SEO or hyper-local SEO for neighborhood oriented businesses, potential customers could walk right by on their way to a business that did implement such tactics. In short, local SEO involves crafting content on your website that reflects your location. This includes using proper tags, metadata and offsite SEO too, such as on Internet directories (Google listings) and social media (Facebook). Learn more about local keywords for geo-targeted SEO here!

Track Conversions
It’s important to measure the performance of your marketing efforts by tracking conversions. If your business doesn’t sell products online, but instead attracts business through online tools, there’s a few different ways to track the success of your website and marketing efforts. One is by using an email contact form that tracks how many people use it. Comparing this with total website visitors will help you understand your conversion rate.

Another way to track the number of people finding you online is with the use of a call tracking number. This is a secondary phone number that forwards to your original, but allows you to view usage statistics, record phone calls and understand where calls are coming from. At MORBiZ, we offer monthly analytics that illustrate the performance of our efforts to our customers, which includes contact form conversion numbers and tracking number statistics.

Digital Marketing in 2023
If enhanced digital marketing is your 2023 New Year’s resolution, reach out to the small business web marketing pros at MORBiZ. We will help you rise from the stone ages of digital marketing to become a prominent business online and off. To learn more about our web presence tactics, or to request a digital marketing cost estimate, call us at 855-266-7249 or fill out this contact form and we’ll reach out to you soon. We look forward to helping you achieve your Internet marketing goals in 2023.

MORBiZ releases new details of its web presence campaign

We often get asked, "What does MORBiZ do?" The short answer is we drive sales for small and medium sized businesses by helping them get found more easily online. How we do that is a bit of a longer answer that involves explaining the digital marketing tactics that we combine into a hyper-local web presence campaign. We’ve been developing and refining our web presence campaign packages for more than a decade, which has allowed our team of expert Internet marketers to create a streamlined service designed to generate fantastic return on investment. So what is included in a MORBiZ web presence campaign? Let’s take a closer look, shall we?

Learning Your Business
The first step in developing a quality web presence campaign is learning about our new customer’s business. We are not only interested in your products, services and location, but your history, mission and goals too. We want to create a package that properly represents your business. Once we have a true understanding of your business, we’ll dive into campaign creation.

Customized Responsive Website
Using the info that we gathered, our team of writers, designers and SEO experts will go to work to build a beautiful, responsive website for your business. Unlike other digital marketing agencies that build site after site using similar language, bullet points and old school stock images, we build everything from scratch. Your site will look and function wonderfully across all browsers and devices. Better yet, it will be easy to find thanks to our extensive search engine optimization efforts. Furthermore, we add new content at least monthly to ensure your site remains fresh and fully optimized.

Google Business Profile Management
In addition to building and managing your website, we will ensure your Google Business profile is properly utilized as well. This is a vital piece of any discovery efforts, as Google is the largest search engine out there. We’ll sync your website and your Google profile for the best local web search results.

Google Ad Campaigns
Our team will also manage your Google Pay-Per-Click, or PPC ads, which are often integral to any successful digital marketing campaign. Our goal is to provide the best possible results for the budget that you set.

Social Media Assistance
We take it a step further by providing Facebook management services. If your business does not have a Facebook page, we will create it for you. If it does, we’ll walk you through how to make us an admin. Once we have access, we will optimize the profile and add valuable content that will drive website visitors.

Additional Features
Our team offers a host of other options to enhance your web presence campaign, such as call tracking and recording, Internet directory clean up services, review solicitation and video marketing services. Ultimately, we want to create a marketing plan that exceeds all of your expectations.

Monthly Reporting
Once a MORBiZ hyper-local web campaign is up and running, we offer monthly analytics to show you exactly how it is performing. Using tools like Google Analytics®, you’ll learn who is visiting your site and how they’re finding it so you can ensure that our efforts are working for you. If you’d like to learn more about MORBiZ web presence campaigns, or are interested in learning about digital marketing costs, don’t hesitate to reach out to our friendly team. You can give us a call at 855-266-7249 for immediate assistance or submit this contact form and we will be in contact with you shortly. We want to make sure you have all of the information that you need to make an informed decision regarding your business’ Internet marketing efforts.

Cyrusson Takes a Strategic Approach to Digital Marketing

Cyrusson is pleased to announce that they take a strategic approach to digital marketing to help companies reach their target audience and build more revenue. They use multiple steps to help businesses outshine their competitors and achieve greater success online.

Cyrusson starts by building awareness and interest in the company through social and search engine marketing, digital advertising, email and text marketing, content marketing, reputation management, and more. Their digital marketing team ensures optimal visibility online, including PPC advertising, organic search rankings, directory listings, and more. They also help clients build a positive reputation in their communities with blog articles, customer reviews, social media posts, and online mentions. Finally, they simplify the conversion process with a custom website design, online booking, and other services. Companies will gain more traffic and revenue when all the pieces work together.

Cyrusson can also help companies develop customer loyalty through interactions after the initial content and marketing strategy. They can help companies build trust through social media, loyalty rewards programs, review requests, word-of-mouth incentives, and other methods.

Anyone interested in learning about their strategic approach to digital marketing can find out more by visiting the Cyrusson website or calling +1 (415) 228-9969.

About Cyrusson: Cyrusson is a digital marketing firm in San Francisco offering comprehensive digital marketing plans tailored to their client's needs. They take a strategic marketing approach, helping businesses increase visibility, grow their customer base, and develop positive relationships. Clients can choose the services they need, including search engine optimization, PPC ads, social marketing, reputation management, and more, for a customized approach.

Company: Cyrusson
Address: 5354 Mission Street
City: San Francisco
State: CA
Zip code: 94112
Telephone number: +1 (415) 228-9969
Fax number: +1 (415) 333-0611

NJ Local Marketing Comprehensive Solutions Offer to Bolster Businesses Online

Old Bridge, NJ – Companies looking to get ahead of the competition and convert customers consistently turn to NJ Local Marketing to fuel their online ambitions.

With 20 years of experience, the digital marketing agency has become one of the leading website designers and professional marketing services needed to give small and medium-sized businesses an edge.

The company offers professionally designed websites and comprehensive professional marketing solutions, including SEO, PPC, social media management, graphic design, branding, and content writing.

NJ Local Marketing was established to help as many small to medium New Jersey businesses as possible. They do this by offering beautifully created affordable websites for about 25% of their competitors' cost. The company prides itself on delivering high-quality results that take your brand up a notch for prices that won't break the bank.

NJ Local Marketing started as a one-man freelancer in 2000 before converting to a full-service digital marketing company in 2018. After seeing businesses pay big bucks for little to no results, they decided small business owners deserved better. 

Today, the company leverages a complete suite of digital marketing skills to establish, distinguish and grow the online presence of local businesses throughout Middlesex, Monmouth, Somerset, Ocean, Union, Mercer and Morris counties and the entire State of New Jersey. 

They have recently expanded their services to include New York, Pennsylvania and Delaware businesses, with plans to grow in Florida.

Company Owner Tom Sawyer said: "Every business is unique, and so is the growth path. We don't follow a script or break out a playbook for our customers. Instead, we take the time to determine exactly what their business needs to grow and thrive online. Whether it's a digital overhaul or some content writing and SEO to help you get traction, we focus on the missing parts your business requires."

NJ Marketing’s solutions and approach have received five-star testimonials from many happy clients. “I am the CEO of StarKatcher a new and exciting website. We are still in a development stage however Tom at N.J. Marketing has been a pleasure to work with. The skills and knowledge that his team brings are beyond my expectations,” commented Louis Morano.

Courtney Washington added: “Tom is top of the line in the SEO business. He’s so intelligent, provides on time services, very professional, and is extremely affordable. Online marketing is one of the best ways to be successful in the new digital age, and we are so happy to have an expert like Tom. He has exceeded our expectations month after month!”

To find out more about their services:

Phone: 732-586-0346

Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

Website: https://www.njlocalmarketing.com/

MORBIZ Predicts Consumers will Continue to Support Small Businesses if they are Transparent

As prices for everything from milk to gas skyrocket, there is some good news for small business owners; surveys show that 70 percent of consumers plan to continue supporting their favorite local companies amid record inflation. While the silver lining may be thin, it is certainly an important statistic, especially as we crawl out of the devastating pandemic era. The sad reality is that many communities lost mom and pop shops of every industry in the last two years, so it’s vital that we band together to keep those that did survive afloat during the current economic crisis.

While businesses and consumers alike face rising prices, many business owners also find themselves dealing with supply chain issues and labor shortages across virtually every sector. While these issues are slowly on the mend, the truth is that prices are high and will likely remain high for quite some time. If you run a small business, it may be a difficult decision to hike up costs, but it's likely a must to survive. When the time comes to do so, many consumers are asking for just one thing: be transparent.

Since raising prices is nearly inevitable, it is important to be upfront with your customers about doing such. It can be a shock to many when they return to a business for a product or service and are charged a higher cost than they’re used to without any warning. In fact, surveys show that 90 percent of consumers say that simply being honest about rising prices will keep them coming through the door or ordering online.

How can you let your customers know about inflated prices? Use all your channels. Add pricing information to your website, write a blog, share social media posts and put up signage in your business that lets people know that prices are on the rise. Your honesty will prevent sticker shock from setting in when the bill comes, in turn keeping your customers happy and ensuring they return to you time and time again.

It has never been more important to support small businesses. At MORBiZ, we’ve made it our mission to help them thrive by enhancing their online reputation and building out beautiful, responsive websites. If you’d like to learn more about the services provided by our professional web marketers, please call us at 855-266-7249 or use our online contact form. Our team loves being able to help small businesses thrive and we’ll do everything we can to support yours.