A.J. Exports launches tomaxo.com bringing utility shopping online
Tomaxo enters the digital marketplace as an exclusive store for utility products for manufacturing, industrial, commercial as well as household applications.
This specialized ecommerce platform presents a wide choice across all the top brands in the sector, and aims towards lowering the gap between the manufacturer’s selling price and the customer’s buying price by performing the task of the singular connecting pathway between the two.
Tomaxo currently extends its services to the whole of India and plans to expand to SAARC Countries by the end of 2021.
It currently lists more than 10000 specialised products from over 300 brands, both indigenous and international, and plans to push up the numbers to 75000 in the next few months.
The Tomaxo initiative was in development since 2015, and is owned by the Apan John Group.
“The initial days of conception and implementation were very difficult. Since we specialize in technological products in a very unorganized sector, we had a mountain to climb regards to documentation and information gathering for our platform. We had to form our own team to take care of all the processes – photography, editing, designing, data entry, and system administration. During those days, it was very exhaustive and things did not materialize as expected and we had to toil a lot.,” recalls 35-year-old Chandan, COO of Tomaxo. He adds that they continued to bootstrap the business for almost five years. They spent around Rs 2 Crores during these years. According to the company, the business wasn’t very impressive then, owing to the unorganized market. Since all the work was being done in-house the development was very slow. Initially it was like only 10 products were uploaded every day. The first first breakthrough happened when they shifted to their new office last year, and expanded their team. “Since then, there’s been no looking back,” says Chandan. “We utilized our experience that we gathered over these years in developing the back end, and our expertise in dealing in these products since 1986. We made amazing progress since last year and are happy, that finally we are ready for the market. We have already started our SEO operations and with continued traffic growth we expect to have an impressive Turn Over in our first year of Roll Out in 2020-2021. Orders have already started pouring in. Though the number are small but we are excited with the small numbers.”
The slump in the market in the covid19 situation has made the company redouble its efforts in pushing for the online platform and creating their own space in the e-commerce sector. Promoting online shopping in the utilities and equipments sector, which still predominantly remains an offline market, is a great move at this time of social distancing and travel hurdles.
Although the playing field is new, Tomaxo will be facing some competition from the rival services of moglix and industrybuying, etc, but the company looks forward to overcoming those obstacles with their quality assurance, after sales support and service assurance, which is almost zero in their rival service providers, compared to their services claimed by Tomaxo. Since they are a core ecommerce portal and not a market place, they claim their offering is much more superior quality wise as well as price wise. Along with their customer centric approach and their motto – increase the value of customers’ money, India is a growing market and Tomaxo is all set to make its mark.