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Bariatric Marketing Agency Unlocks The Secret To Maximizing Patient Growth

Jeff Tormey, CEO of Bariatric Audience, explains his system for getting bariatric surgeons more quality leads than ever before.

Atlanta, GA - USA | August 7, 2020 -- Bariatric clinics all over North America are finding themselves in a little bit of a bind thanks to the pandemic. With occupancy restrictions, lower economic sentiment, and differences in laws from state to state, bariatric clinics are having a tougher time getting people to commit to weight loss surgery.

However, one marketing agency has figured out a system for bariatric clinics to get more clients at a lower cost, despite what’s going on in the world.

Jeff Tormey, CEO of Bariatric Audience, explains his system for getting bariatric surgeons more quality leads than ever before.

“We consider all aspects of digital marketing,” says Jeff. “Our company’s background is in search engine optimization. I, myself, have been doing SEO for well over a decade and have seen many different algorithm changes and paradigm shifts in the industry.”

Search engine optimization, or SEO, is the practice of making a website more suitable for search engines. This allows the website to be shown more often when people search for a keyword. This also allows for the website to show up at a higher ranking on the search engine results page.

Many companies use SEO services in order to improve their rankings on the search engines so more people can find their business.

“Of course, SEO is not the only ticket to effective digital marketing for bariatric surgeons and clinics. We need to consider the entire digital marketing infrastructure. Online ads on Google and Facebook, social media management, and content marketing are the other key pieces to making it work.”

“Our whole strategy revolves around browsing behavior, big data, and machine learning. Using this technology, we are able to identify the exact people who are “in-market” and actively researching for weight loss surgery clinics in our client’s target markets,” explains Jeff.

“But that’s not all. We create website experiences that are proven to get people in the buying mood. As a result, our websites and landing pages convert at a much higher rate than the competition.”

“Where other people are spending up to $20 per CLICK on Google Ads and other types of online ads, we’re getting actual leads, not clicks, for under $4. And these leads are of high quality. Our system at Bariatric Audience works, and it can work for any bariatric surgery clinic.”

If you want to learn more about what Bariatric Audience can do for bariatric surgeons, check out this bariatric clinic marketing case study to see the results in action!

Press & Media Contact:
Jeff Tormey
Bariatric Audience
Atlanta, GA
United States
+1 888-271-8344
This email address is being protected from spambots. You need JavaScript enabled to view it.
https://bariatricaudience.com

Vancouver Model Tops the List of 10 Most Handsome Men from the Middle East

Vancouver, BC, Aug 6, 2020 -- A recent study has shown that a local Vancouver model placed as one of the top, most handsome men from the Middle East. The model, Amer Kapani, is known and loved for his charming smile and handsome look.

Kapani was assigned to V Models Agency in New York at the age of 17, where his modeling career began. Standing at six feet and five inches, he continued his work in Vancouver, BC, where he worked for iconic brands such as Zara, H&M, and Nike. Today, his Instagram @AmerKapani has over 60,000 followers. Kapani states that the purpose of modeling was to make a name for himself, as well as to build fundraisers around his interests. For Kapani, this started with giving back to those within war-torn countries, such as his hometown in Syria.

Besides being a handsome man, Kapani is an entrepreneur, mental health advocate, and public speaker. His company, SilverSecurity, was formed to protect the public health and safety of personal and business lives in the community. SilverSecurity is committed to providing top-trained individuals at affordable prices, while honoring honesty, loyalty, and integrity with the general population. The business also places a high priority on giving back to the community. They look for active charities and events to get involved in, so that youth today can grow up knowing they will be safe. For more information, please visit http://www.silversecurity.ca/.

Kapani is a mental health advocate in the lower mainland, as well as back in the Middle East. Growing up with many trials and tribulations, he has witnessed a gap in today’s society among the Muslim community and the general public when it comes to challenges with anxiety and depression. He believes that solving this world issue must be done collectively, with support from one another. He states that people tend to forget that they shape the society of future generations. As a result, he started the Healthomatic Foundation to interact with both youth and adults.

Healthomatic was founded in 2018 to provide services for those struggling with mental health, such as depression and anxiety. Their primary service consists of a texting hotline for people who are in need of support mentally or emotionally. The Muslim Mental Health Line corresponds with Healthomatic to encourage Muslim youth who suffer from mental health challenges to seek help. @MuslimMentalHealthLine welcomes direct messages on Instagram for anyone who needs someone to talk to, or if you are interested in volunteering with the organization.

Kapani says, “I never imagined that I would make the list of top ten most handsome men from the Middle East.” He adds, “Things like this just don’t happen overnight. At the end of the day, I am just a normal person who loves to help others.”

Follow Amer Kapani on Instagram at @AmerKapani
Follow Healthomatic on Instagram at @Healthomatic
Follow Silver Security on Instagram at @SilverSecurity_
“Like” Silver Security on Facebook at Facebook.com/SilverWingSolution

For media inquiries, or to request an interview or guest piece, please contact:

Hisham Kapani
778-223-8384
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Brazil Updates Toy and School Supplies Regulations

Brazil has revised two pieces of legislation to change the country’s requirements for toys and school supplies.

The Brazilian National Institute of Metrology, Quality and Technology (INMETRO) has published Ordinance No. 217 of June 18, 2020 (the ‘Ordinance’). It came into effect on June 24, 2020 – the date of publishing – and revises:

Ordinance No. 481 of December 7, 2010 ‘Assessment Requirements for Compliance with School Supplies’ (Ordinance 481/2010)
Ordinance No. 563 of December 29, 2016 ‘Technical Regulation and Conformity Assessment Requirements for Toys’ (Ordinance 563/2016)

The Ordinance moves ‘modeling clay’ from the scope of Ordinance 481/2010 and reclassifies it as a toy. It therefore now needs to be certified according to Ordinance 563/2016.

There is also a comprehensive set of changes relating to toys, under Ordinance 563/2016. These include:

New compliance dates set for domestic manufacturers, importers, distributors and other businesses that carry out trade activities for compliance with the Ordinance on toy safety
Setting a new compliance date of January 1, 2022 for toys containing expanded ethylene-vinyl acetate (EVA) copolymer to comply with the more stringent limit for formamide content (from 0.5% to 0.3%)
A new set of complementary standards and documents, including a completely new standard for laser product safety, to be adopted for Technical Quality Regulation:
- ABNT NBR NM 300-1:2011 ’General, mechanical and physical properties’
- ABNT NMR NM 300-2:2004 ‘Flammability’
- ABNT NBR NM 300-3:2011 ‘Migration of certain elements’
- ABNT NBR NM 300-4:2004 ‘Experimental sets for chemistry and related activities’
- ABNT NBR NM 300-5:2004 ‘Chemical toys (sets) other than chemistry sets
- ABNT NBR NM 300-6:2004 ‘Electric toys’
- ABNT NBR 13793:2012 ‘Feeding bottles and nipples’
- ABNT NBR 11786:1998 ‘Specifications’ – this cancelled standard is used for 2 tests in this RTQ on a normative basis
- ABNT NBR 16040:2018 ‘Phthalates – determination of phthalic plasticizers by gas chromatography’
- ABNT ISO/TR 8124-8:2017 ‘Age determination guidelines’
- IEC 60825-1:2014 ‘Safety of laser products’
- Inmetro Ordinance No. 250, 2016
New definitions – includes a new definition for ‘toy’ – any product designed or clearly intended for use in play by children under fourteen years of age
Extending the validity of the Certificate of Conformity (CoC) from ‘3 years’ to ‘5 years’
Extending the maintenance evaluation period (audit and tests) from ‘6 months’ to ’12 months’ after the CoC has been issued
A completely new requirement for all packaging to contain the supplier’s identification (ID), containing the company name or when available, the trade name and/or registered trademark and address. This ID and address can be abbreviated but must be clearly identified
New warnings and statements, including those for marbles for the 0-3 age group
New warning on packaging for aquatic toys
New warnings for teethers and a completely new set of warnings for toy swings

The Ordinance has also modified the list of products that are not considered to be toys.

The latest amendment stipulates that toys must comply with the Ordinance on ‘Technical Regulation and Conformity Assessment Requirements for Toys’ by the following dates:

January 1, 2022 – domestic manufacturers and importers
January 1, 2023 – manufacturers and importers selling toys
July 1, 2025 – businesses marketing toys

SGS Toy & Juvenile Product Services

SGS offers a wide range of services to ensure that products comply with relevant standards for juvenile products and childcare articles. They provide consulting, training, product development, testing, audit and inspection services to ensure that products comply with strict regulations worldwide, demonstrating the safety and quality of juvenile products being brought to the market. Learn more about SGS’s Toy & Juvenile Product Services.

SGS SafeGuardS keep you up to date with the latest news and developments in the consumer goods industry. Read the full Brazil Revises Regulations on Toys and School Supplies SafeGuardS.

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For further information contact:

Hingwo Tsang

Global Information and Innovation Manager

Tel:(+852) 2774 7420

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Website: www.sgs.com/hardlines

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About SGS

SGS is the world’s leading inspection, verification, testing and certification company. SGS is recognized as the global benchmark for quality and integrity. With more than 89,000 employees, SGS operates a network of over 2,600 offices and laboratories around the world.

Northern VA HR Consultants Discuss Cultural Diversity Counseling Benefits

Alexandria, VA (release-news ) August 6, 2020 - The Northern Virginia HR Consultants at Smart HR has recently released a new educational article regarding HR consulting and cultural diversity counseling. The article reviews the top benefits that cultural diversity counseling can provide business owners and HR professionals. The blog can be found on the company's website. The HR solutions company draws from their years of experience helping to educate HR teams and business owners on these topics while also helping to improve profits, productivity, and employee satisfaction in the process.

Smart HR has designed this new blog to be used by business owners and HR teams in order to help them become properly educated on cultural diversity in the workplace and how it can help reshape your company culture. The firm has nearly 20 years of experience providing organizations with high-end HR management and expertise that, on average, costs 50% less than maintaining an in-house HR department. Their dedicated team of HR professionals takes pride in offering innovative, world-class human resource services to their clients.

The team at SmartHR hopes that this new article will help business owners and HR teams understand the effects that proper workplace diversity measures can have on their business. While this article focuses on cultural diversity, the SmartHR website also provides information on their team, experience, and other services that they offer such as HR audits, outsourcing, and management training programs. Their professionally trained and experienced team believes in helping to create cohesive and effective workplace environments for their clients. According to one client from the Marine Corps Scholarship Foundation, "Commitment and professionalism set SmartHR apart from others in the industry."

Speak to the experienced outsourced HR solutions firm today and help make your workplace run more smoothly than ever! Call Smart HR at 703-972-3177 or visit their website at https://www.smarthrinc.com. Their offices are located at 917 Prince Street Alexandria, VA 22314.

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Ecuador Issues Revised Draft Technical Regulation on Food Contact Ceramics

Ecuador has announced a revised proposal that, if accepted, will update its technical regulation for food contact ceramics.

The latest proposal, designated Ecuadorian Technical Regulation RTE UNEN 010 (2R) – ‘Ceramic Tableware Intended to Come into Contact with Food’, was circulated attached to World Trade Organization (WTO) document no. 20-4675 on July 8, 2020. It has a new structure and contains several important changes, including:

Revision to existing definitions and addition of new definitions
Addition of a table detailing the migration requirements for lead and cadmium (see below)
Mandating the list of information that must be included for labeling requirements.
Requirements for conformity evaluation procedure (Procedimiento de Evaluación de la Conformidad (PEC)), including:
- Inspection and sampling
- Requiring four identical units/samples for testing
- Product certificate of conformity (CoC)
- Supplier declaration of conformity (DoC)
- Test reports recognized by the Ecuadorian Accreditation Service (Servicio de Acreditación Ecuatoriano, SAE)

The table detailing the migration requirements (criteria for 4 units) for lead and cadmium covers:

Lead

Flatware ≤ 0.8 mg/dm² (average)
Small Hollowware ≤ 2 mg/l
Large Hollowware ≤ 1 mg/l
Storage Hollowware ≤ 0.5 mg/l
Cups and Mugs ≤ 0.5 mg/l
Cooking Ware≤ 0.5 mg/l

Cadmium

Flatware ≤ 0.07 mg/dm² (average)
Small Hollowware ≤ 0.5 mg/l
Large Hollowware ≤ 0.25 mg/l
Storage Hollowware ≤ 0.25 mg/l
Cups and Mugs ≤ 0.25 mg/l
Cooking Ware ≤ 0.25 mg/l

The table lists ISO 6486-2 as the standard and ISO 6486-1 or NTE INEN ISO 6486-1 as the test standard.

Ecuador is currently holding a consultation on the proposal. Once approved, Ecuadorian Technical Regulation RTE UNEN 010 (2R) will enter into force six months after it is published in the Official Register, according to the WTO document in Q1 of 2021. It will replace RTE INEN 010:2013 (IR) and Amendments 1, 2 and 3:2014 on food contact ceramics.

SGS Food Contact Material Services

SGS’s technical experts have extensive experience of testing materials and articles in contact with food. They can ensure that your products meet the appropriate regulations for food contact materials and pave the way for compliance. SGS offers the full range of testing, including migration tests, along with expert advice on emerging regulations, compliance issues and documentation review. Learn more about SGS’s Food Contact Material Services.

SGS SafeGuardS keep you up to date with the latest news and developments in the consumer goods industry. Read the Ecuador Consults Over Revised Draft Technical Regulation on Food Contact Ceramics SafeGuardS.