The intelligent lighting market is expected to grow at a CAGR of 5.40% over the forecast period (2021 - 2026). The intelligent lightings are generally referred to automated lightings used in event stages to provide extraordinary complex effects. The products are designed with intelligent programs which reduces the role of lighting operator, hence getting more emphasis on products itself.

- Significant rise in the investments for the entertainment and sporting events including musical concerts, stage shows is one of the significant factor driving the intelligent lighting market. According to the Citi Research, The United States and European countries have witnessed a significant growth in the live events. The Europe region registered over 12% increase in its live concerts and festivals in 2018.
- Additionally, the night clubs are extensively adopting intelligent lightings for offering enhanced lighting effects. Recently, one of the popular night club in Belgium partnered with Martin Harman to install lighting fixtures to support a full schedule of weekly dance parties and DJ sets after rennovation. It installed 24 RUSH MH 10 Beam FX fixtures, which is a compact 60W moving head fixture.
- However, the high cost of the fixtures is somewhere limiting the event organizers to go for rental services rather than adopting them. This is one of the factor restricting the intelligent lighting market growth.

Key Market Trends

Outdoor Application to Grow Significantly

- As the LED is becoming the most preferred light source by every individual for both residential as well as commercial purposes, the adoption on the number of intelligent lighting has increased over the years including wash, beam, and spotlights.

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- The emphasis on building iconic architectures has been significant across the world. Also, for making the experience more enhanced, the intelligent lightings are being installed. For instance, in July 2019, the grand mosque was built with an exceptional structure having a 262-foot main dome and four minaret towers rising to a height of 351 feet. It is deployed with 2,556 intelligent lighting fixtures. Further installation of such large iconic infrastructures is expected to drive the demand for outdoor application of intelligent lightings.

- Moreover, there has been a continuous increase in the number of outdoor concerts organized worldwide. According to the Pollstar, in 2018 over 7.7 million tickets got sold considering only leading 20 concert sites in the world.
- The music concert organizers extensively adopting intelligent lighting systems for outdoor applications. Recently, in a music concert by Eric Church at Nissan Stadium in Nashville installed over 420 singe beam moving-head from Elation.

European Market to Account for a Significant Share

- The European region is one of the leading hubs for nightlife across the world with major destinations like Amsterdam, Monte Carlo, and Berlin. The recent study by the Club Commission in Berlin has witnessed that visitors spent over EUR 200 per day, which cumulatively managed these clubs in the city to make EUR 168 million in 2018.
- The fashion industry in Italy is also one of the leading economy driven industry and is known for the fashion shows held in the country. Companies are strategically targeting these events to provide an enhanced experience to the visitors. For instance, Calzedonia fashion show in Verona deployed a number of moving heads from Coemar Light Emotion.
- The companies offering intelligent lightings in the region are focusing on partnering with event organizers for music festivals. Recently the International Music Summit (IMS) organized in the Mediterranean island of Ibiza in August 2019, deployed a lighting systems including intelligent lightings from Martin Harman. The increase in such large events in the region is expected to drive the demand intelligent lightings in the market.

Competitive Landscape

The market for intelligent lighting is moderately consolidated because of the dominance by a few key companies in the market. These companies are continuously investing in making strategic partnerships and product developments to gain more market share. Some of the recent developments by the companies are listed below.

- March 2019- PR Lighting announced to release its latest beam intelligent light XR 580 Beam. The company has claimed that it features with PHILIPS MSD Platinum 25R 550W with 100V~240VAC. The head of the light is can cover pan 540º and tilt 270º with auto position correction.

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Communication test equipment (CTE) market is expected to register a CAGR of 6.7 over the forecast period(2021 - 2026).

- The growing volumes of data is one of the significant factors contributing to the growth of the CTE market. This is evident the mobile data traffic per smartphone per month expected to grow at a CAGR of 14% from 6.8 GB (gigabyte) in 2018 to 15 GB in 2024 according to Ericcson.
- Through extensive research and development, the players in the industry have been able to further the technology. These developments are expected to contribute to the growth of the market over the forecast period.
- For instance, GW Instek introduced its C-1200 Multi-Channel LoRa Tester for Transmitter and Receiver Tests. In terms of LoRa Transmitter, C-1200 provides tests including spectrum analysis, time domain, FEI (Frequency Error Indicator), and TOA (Time-On-Air) while LoRa Receiver, tests provide PER (Packet Error Rate), sensitivity, and. BER (Bit Error Rate).
- The increasing investments in the aerospace and defense systems by the governments and the related regulated authorities to provide support and upgrades for the pre-existing equipment and machinery is expected to provide a boost to the CTE market over the forecast period.
- In September 2019, According to the Pentagon Huntington Ingalls Industries was awarded a USD 30.8 million contract to provide modernization and procurement of material, equipment, spares, repair parts, and test equipment for operational nuclear-powered aircraft carriers; command, control, communications, computers, intelligence, surveillance and reconnaissance upgrades amongst others.

Key Market Trends

Telecommunications is Expected to witness a Significant Growth

- The increasing initiatives by the government and the related regulatory bodies in order to beef up preparedness for the upcoming technologies and security that allow them to provide a better experience is expected to fuel the CTE market growth over the forecast period.
- For instance, The Department of Telecommunications (DoT) has demanded mandatory testing and certification from the local authorized agencies for telecom equipment imported or sold in India.
- 5G is expected to unleash a massive IoT ecosystem that would allow networks to serve for billions of connected devices making it essential for the providers to have CTEs that would enable them to provide smooth and uninterrupted connectivity. According to Ericsson's Mobility Report of June 2019, More than 10 million 5G subscriptions are projected worldwide by the end of 2019. This in itself is indicative of the fact that there lies a lucrative opportunity for the communications test equipment providers which could boost the market over the forecast period.

North America is Expected to Hold Significant Share

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- North America is expected to dominate the market over the forecast period, owing to the presence of some major players in the region such as Texas Instruments Incorporated, Exfo Inc. amongst others.others coupled with the extensive research and development activities that have resulted in the wide-scale adoption of the communication test equipment market in the region.
- The government is increasingly investing in the aerospace and defense sector to upgrade the pre-existing infrastructure that allows them to gain an edge over the potential threats and allows them to be ready for the future.
- For instance, in September 2019, KBR announced that it was awarded two contract modifications totaling almost USD 40 million to upgrade remote tracking stations in the Air Force Satellite Control Network (AFSCN). This is expected to boost the adoption of the CTE market over the forecast period.
- Also, the region is one of the pioneers in the roll out of 5G is expected to witness a surge in the 5G subscriptions over the forecast period thereby propelling the vendors in the 5G market to possess communication test equipment that allows them to better serve their consumers.
- According to the Ericcson's Mobility Report of June 2019, the region is expected to hold close to 270 million 5G subscriptions accounting for more than 60 percent of mobile subscriptions.

Competitive Landscape

The competitive rivalry amongst the players in the communications test equipment market is high owing to the presence of some key players such as Exfo. Spirent, Texas instruments, amongst others. The research & development activities conducted by the players to innovate their offerings has allowed them to gain a competitive advantage over others. These players have been able to gain a stronger foothold in the market by entering into strategic partnerships, mergers & acquisitions.

- September 2019 - Anritsu announced the launch of its popular Radio Communication Test Station MT8000A with upgraded 5G Protocol Test functions. Previously, an external 5G RF fading simulator was required which is now used as n internal fader in the MT8000A, supporting either 2CC 4x4 MIMO tests with one MT8000A unit or 8CC 2x2 MIMO tests with two units.

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As e-commerce pioneers provide exceptional online consumer experiences, experiential retailers are reinventing the in-store experience, creating environments that attract and delight consumers.

- With physical stores remaining at the hub of modern retail, and with most consumers still choosing to end their journeys there, retail is getting digitized. This includes multiple smart devices working together on a single IoT platform to deliver hyper-personalized, adaptive and context-specific experiences. While much of the technology is to be invisible to the consumer, shoppers will have the opportunity to interact digitally within the physical store environment.

- In addition to the adoption of gesture recognition in digital catalogs, retail owners are able to monitor the success of a product with shoppers, by monitoring their facial and hand gestures. And data gathered through this could reveal a whole new set of insights, which may not be realized by using numerical data alone. For instance,an Italian retailer, Coop Italia, teamed up with Accenture as it wanted to transform the customer shopping experience. The company integrated digital capabilities into the store atmosphere to create the supermarket of the future.

- However, limited numbers of recognizable gestures along with inaccurate and inefficient systems are certain factors hindering the growth of the gesture recognition market globally.

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Key Market Trends

Technology-Driven Experiences Inspiring Store Visits

- In today’s hyper-competitive, everchanging, fast-paced, human-centric digital economy, retailers find creative and sustainable ways of combining the capabilities of both their physical and digital assets to offer carefully curated product assortments and deliver distinctive, differentiated and personalized consumer experiences.

- Immersive experiences related to a broad range of consumer-centric experiences like interactive displays, leveraging AR and VR, to personalized content, pop-up shops, and specialized amenities, all offered in a unique environment emphasizing newness and spot-on service which delight the customers. For example, Nike’s New York City SoHo store, which flaunts a basketball court and treadmills that take visitors on virtual runs through Central Park and other routes. These interactive and immersive in-store experiences are meant to create a more engaging and entertaining retail experience.

- The success of brands like Rebecca Minkoff’s stores in New York City and Los Angeles features an interactive video wall and self-checkout for small items and accessories. Fitting rooms are outfitted with magic mirrors, which enable shoppers to see different styles and colors of clothes, change mood lighting and order a free beverage that’s delivered to their room along with their clothing choices by a salesperson.

- Although many of these immersive experiences are still in an experimental phase, it’s a safe bet that more retailers are going to invest heavily in this space as the need for experience-based differentiation becomes paramount.

Asia-Pacific to Witness the Fastest Growth

- Asia-Pacific is dominated by two largest economies of the world i.e. China and India. Emerging economies of these countries have experienced a prolonged period of dynamic economic growth, and as a result, these countries have witnessed an increase in incomes and the emergence of a middle-class segment in recent years. With the increment in annual disposable income, the potential pool of the middle class is also expected to increase.

- Further, the presence of consumer electronics giants (such as Samsung, LG, etc.) in the region makes it a prominent innovation hub in the market studied. The continuous innovation in this segment, when combined with the retail sector, gives better consumer experiences.

- Moreover, in China, e-commerce giants JD.Com and Alibaba also made an entry into unmanned retail stores. JD.Com (JingDong) has launched a grocery store concept called 7FRESH where shoppers can scan a barcode to see detailed product information on a screen above the produce section. The stores use shelf sensors, cameras, and facial recognition tools, and RFID tags to track people and products.

- Therefore above factors are expected to act as a driving force for the growth of gesture recognition retail sector in Asia-Pacific during the forecasted period.

Competitive Landscape

The gesture recognition in the retail market is fragmented. Some of the key players are Sony Corporation, Apple Inc., Google LLC, etc among others. Product launches, high expense on research and development, partnerships and acquisitions, etc. are the prime growth strategies adopted by these companies to sustain the intense competition.

- January 2018- Amazon opened ‘Amazon Go’, which is an automated cashier-less convenience store that leveraged technologies like machine vision, AI, RFID, IoT, and more to allow customers to shop without checking out at a register. Shoppers scan their Amazon Go app to enter the store and get charged automatically as they pick up items and exit. Amazon tracks consumers and the products they interact with, through shelf sensors and cameras.

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Kochi,Kerala-27th April 2021 CampGain,the new app in the market is talk of the town with its plethora of features.CampGain is an app, a social media platform based application which is highly personalized and customisable as per individual requirements. The App specifically caters to Celebrities,Politicians,Large Business Houses,Organisations of any size,NGOs and Startups.

CampGain is designed and developed by d’Katia Software Technologies Pvt Ltd, a Kochi based firm. When asked about the need for such an app when we have other major social media platforms,the company’s CEO Mr.Ketty Cherian said “ I agree there is Facebook,Instagram,Twitter and other social media giants at the moment. But I feel that there are still gaps which have to be fixed for a 100% personalised experience for the user. It is very agonizing that the major platforms do not give us the liberty to voice out our opinions. We have seen very powerful,highly influential ones with millions of followers banned from these platforms,forced to leave behind their followers at the snap of the finger. This is where a personalised platform like CampGain helps the user to reach his audience in the most personalised way.Having said that CampGain, being an ethically responsible medium makes sure the content shared is void of any hateful or offensive comments.”

“We have tried to bring all the features under one umbrella so that user can stay connected with their audience easily and engage with them in a more personalised manner”,adds Mr.Ketty Cherian,who is a serial entrepreneur himself.He claims that CampGain is designed and developed in such a way that users can experience the magic of reaching a wider audience through the power of Social Networking. Further he adds, “Any user can share personalized messages, images, news, contents or any information in their network through preferred Social Media platform-in a single click”.

Celebrities of any genre have a commitment towards the society as their popularity and fame is hugely dependent on their fans and public at large. This is another major gap that CampGain fills-a technology backed platform for celebrities to fulfill the social responsibilities-be it conducting a fund raiser campaign,sale of merchandise for any good cause or hosting talk shows/counselling sessions for the depressed souls.Celebrities who use CampGain find it very easy to engage with their fans with the option to connect personally and manage their audience region wise or based on any parameter.

CampGain is customizable as per the user requirements. It can be used as Fan Management tool for celebrities,Volunteer Management app for politicians,Staff Management & Branding tool for Corporates,Shopping Cart for ecommerce companies and Internal Communication & News Portal for other oragnisations and NGOs. Many more features are in the development stage at the moment.

Since its launch early this year,app is getting rave reviews from across the country.During this pandemic situation,where elections couldn’t be conducted in the traditional door-to-door campaign method,CampGain had played an essential role in digital campaigns.Politicians found it very easy to use and productive as they could easily engage with the voters and nurture a rapport with them even after the elections are over.

CampGain Shopping Cart can be used by e-commerce companies to bring all their customers under one platform and easily sell their products online.CampGain offers a great platform for brand promotion through a user’s personal network. By chalking out attractive referral schemes companies can use their satisfied customers to act as brand ambassadors of the product.Cost of acquiring new customers and retaining the existing customers can be brought down considerably.

Large Business Houses with huge staff strength can use CampGain as an in house messaging platform and ensure that their message reaches the entire staff simultaneously-be it circulars,new product/service launch or any other important messages. Other features like News portal,Booking App,Supports & Tickets etc also can be added on as per specific requirements.

In short,CampGain is a highly customizable platform and gives 100% personalized experience to the user. This is first of its kind in the country.The idea of having an app in one’s own name is quite a hit in the market and many celebrities have already booked for the same.

CampGain is available on both Android & iOS.

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PredictiVu, India’s first of its kind analytics firm and one stop solution for CMOs and marketers, specialized in correlating marketing campaign performance with proprietary retail purchase data, digital trends, customer preferences, media spend at immense granular level to deliver near real-time business intelligence insights 10 times faster than traditional methods, today announced the formation of its Advisory Board, comprising distinguished industry leaders from Telecom, e-commerce, Consumer Goods, IT and Consumer Research. Lloyd Mathias, Idi Srinivas Murthy, Jessie Paul and Rajesh Kurup are on the advisory board and will provide guidance and direction to the founding team at PredictiVu to enable growth and build advanced marketing intelligence solutions that empower CMOs.

“We are honoured to have such distinguished industry veterans joining our Advisory board. This is indeed a key milestone for PredictiVu and comes at a perfect time when marketers are seeking faster, accurate, deep dive data analytics, insights delivery and granular interpretation of multiple data sources into an easy to consume visualization tool, from the market intelligence industry. We believe our advisors’ strategic counsel and advice will empower PredictiVu to address market challenges and introduce advanced solutions for the market more prominently”, said Kunal Sarkar, Vice President, PredictiVu.

Lloyd Mathias, Angel Investor & Business Strategist and SAB member, PredictiVu said, “PredictiVu has extreme potential to lead the next level data interpretation need that would require faster, flexible, reliable, consolidated, and comprehensive business intelligence approach.  Being a part of the advisory board to strategize their business prospects, guiding them to address the key market gaps and solving enterprise consumer challenges, will be certainly very exciting.”

Idi Srinivas Murthy, Independent Consultant and SAB member, PredictiVu said, "PredictiVu is poised to lead the data-based business intelligence market, because it empowers marketing program decisions in almost real-time through its AI / ML modules and multi-dimensional mapping. It’s exciting to deliver strategic advice to this unique platform! Through my marketing career, I’ve seen that it is not the biggest spend that win – but the savviest adopters of new technologies, ideas and insights. We hope our vision will be beneficial for the growth of the company.”

 Joining the PredictiVu Strategic Advisory Board (SAB) are:

Lloyd Mathias is an Angel Investor, Business Strategist, and Board Member, and Advisor to companies in the technology and consumer space before which he was the PC marketing head of HP’s APAC region. In previous corporate roles, he was President & CMO of Tata Docomo, Country Sales Director for Motorola, Executive VP Marketing and Category Director for PepsiCo India and South Asia. Lloyd has also been Chairman of MRUC the publisher of the Indian Readership Survey and Co-Chairman of the Device Strategy Council, Mobility Development Group, USA. In 2007, he was recognized among the world’s top 15 marketers, by International list magazine – a list that celebrates international marketers behind outstanding cross-border campaigns.

Jessie Paul as an entrepreneur, investor, board member, and marketing leader with 26 years of expertise across strategy and modern marketing; she has helped grow organizations from startup stage to global scale. She advises companies on their digital evolution so they can reach customers in the new tech-enabled ecosystem while guiding them on how to maximize profitability with their go-to-market and positioning.  She is the CEO and founder of Paul Writer a marketing consulting firm that helps global and Indian clients with market entry, positioning and customer outreach. She was Global Brand Manager of Infosys during its hectic growth era, headed marketing for challenger brand Quintant (acquired by iGATE), and Chief Marketing Officer of Wipro Technologies during which it quadrupled its revenues to $4 billion.  Her first book, No Money Marketing: From Upstart to Big Brand on a Frugal Budget was a business bestseller in India, and an updated version has been accepted for publication by Bloomsbury in 2021. She is an independent director on the boards of Expleo Solutions, Royal Orchid Hotels, Bajaj Consumer Care, and CreditAccess Grameen Ltd.

Idi Srinivas Murthy is a senior-level corporate executive with expertise in marketing, growth strategies & integrated implementation; especially in consumer product, consumer-digital, health & tech-based sectors. Currently, he is an Expert Advisor to McKinsey & Co. and manages independent consulting projects. He is an active angel investor, and member of the Board of Directors of RenewBuy (D2C), India’s 2nd largest digital insur-tech player. His writings on consumer & category trends, entrepreneurship, and brand management have often been featured in reputed publications. In twelve years with the Coca-Cola Company, where he donned roles in brand marketing, bottler operations management & innovation commercialization, he also revived Coca-Cola TM post a devastating pesticide controversy in India and led Sprite’s Global Emerging Markets charter. In his stint as the Senior VP - Marketing at Snapdeal, he oversaw branding, online merchandising, digital marketing, user acquisition & retention plans, and public relations.

Rajesh Kurup is a veteran with 25 years of experience and one of the pioneer consumer researchers in the IT/Tech space in India. In his previous stint he has worked with Kantar Milward Brown, TCS as an Associate Vice President and IMRB International as Group Business Director. His expertise lies in Customer Satisfaction Studies for clients in the Banking and Automotive sector, statistical modelling, advanced market research methods such as multivariate analysis for decision making, Conjoint; Conceptualization of consumer behaviour models, excellent formal training and exposure to qualitative research.