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The top tech and healthcare public relations firm — MACIAS PR — has released its annual media report, detailing the news coverage secured for their clients in 2022. Their list of media placements is long and influential.

The New York Times, Daily Mail, CNBC, Forbes, BBC, Fox News, The Sun, Wall Street Journal, NPR, Sky News and Reuters are just a few of the national and international news organizations that published features and news stories on their clients.

In 2022, MACIAS PR led the media campaigns for Kilo Health, Meru Health, Klinio, Groq Health, And Health, Keto Cycle, as well as the former United Nations Executive Director on Climate.

The founder of the PR agency, Mark Macias, said even as the economy began to slow in 2022, their clients remained on top of the news cycle.

“Consumer brands and startups will see more economic headwinds in 2023, but the best PR campaigns will position your brand into the conversation regardless of the economy,” said Macias. “When strategy and execution are aligned, consumers and clients will see your brand from a different perspective. Advertisements and commercials don’t work in this economy.”

History of MACIAS PR

MACIAS PR was founded in 2009 by Mark Macias after he left CBS in New York. As Executive Producer with NBC and Senior Producer with CBS, Macias approved story ideas from producers, reporters and publicists. This insider perspective has separated their media strategy and approach from others.

City and State Magazine named Mark Macias one of the top 50 PR Power Players in New York, while Finance Monthly named MACIAS PR the 2015 PR Consultant Firm of the Year and 2016-2019 Financial PR Firm of the Year. The accolades were based on the firm’s expertise and success with media placements.

Today, MACIAS PR works closely with a roster of experienced former journalists and reporters on story creation, while Macias oversees the strategy and works directly with all clients.

“Throughout my media career, I heard so many pitches from inexperienced publicists fresh out of school,” said Macias. “They failed because they didn’t understand the nuances of the media or how strategy was executed. Our agency is different. We work with a roster of freelance journalists who help us craft the message and identify the strongest news angle possible. My business background also brings an entrepreneur’s perspective to every campaign.”

Mark Macias was named to the Forbes Business Council in 2021. He’s also a frequent contributor to Entrepreneur Magazine and CNBC.

Any business interested in getting a free quote for PR can click here for a PR estimate.

Menaya specialist in cybersecurity has entered into a partnership with Cegid, a global player in Cloud management solutions for professionals in human resources (payroll, talent management), finance (ERP, treasury, taxation), and Expertise in Accounting, Retail, and Entrepreneurship. Cegid will now offer it's business customers an innovative, turnkey solution: Menaya “virtual ethical hacker”cyber security.

SMBs are now facing an unprecedented increase in cyber-attacks. The reason? Their Information System not hosted by professionals is most of the timeless protected, often due to a lack of resources. They also believe that they are too small to be targeted when in reality they are easy targets for Hackers to attack, a lack of a sufficient cybersecurity culture, 54% of French companies were attacked in 2021. These figures are particularly worrying, especially since they are confirmed by the CESIN 2022 Corporate Cybersecurity Barometer.

Cegid has teamed up with Menaya to complete its offer and allow its customers to benefit from a complementary cyber security SaaS solution allowing them to continuously detect, analyze and monitor cyber risks on the Net and the Darknet. Agile and extremely easy to use, Menaya requires non-human intervention. It decrypts and analyzes threats in real-time allowing leaders to easily monitor and prevent cyber risks before they arise.

This approach of bringing together a digital transformation player and a cybersecurity expert is an innovation in its own right. It responds to a strong market need, which has not yet been clearly identified.

The Menaya solution has 3 components:

Cyber Web Detection: an automated combination of technologies to identify vulnerabilities in web applications, as well as dangerous malware (Malware Detection and Web Application Scanner).

Cyber Securtiy Rating: a cyber risk mapping based on more than 20 components and 400 controls to assess cyber exposure and its consequences on the Net and the Darknet

Cyber Remediation: vulnerability reports allowing easily applicable remediation. In addition, and thanks to its ecosystem of partners, Menaya supports its customers in the application of remedies.

"We are delighted to provide Cegid with the most effective solution to meet the needs of its customers, both SMEs and very small businesses. corporate Cybersecurity is more than ever a necessity. In a digital universe that has become extremely unstable and dangerous, it is nothing more than ensuring their survival,” says Avi Bartov, founder of Menaya.

“We were seduced by the simplicity and relevance of Menaya. Their turnkey SaaS cyber security solution, adapted to the expectations of SMB's, makes it possible to monitor and secure all of our customers' external environment. This confirms the advisory and monitoring role that we offer to our customers, who must be kept regularly informed of market developments,” says Grégory Desmot, Director of the Small Businesses Business Unit at Cegid.

About Menaya www.menaya.com

Menaya was established in June 2022. The start-up offers a turnkey cyber defense solution for companies: an automated combination of technologies, based on the concept of Virtual Ethical Hacker, to identify the possibilities of cyber incidents before they occur. Menaya is a pioneer and provides a very easy-to-use SaaS solution that autonomously detects and prioritizes cyber risks through a comprehensive analysis of all external attack surfaces. Stemming from Israeli know-how, it benefits from more than 20 years of expertise that has made it possible to develop, for companies, protection solutions for the defense of their major infrastructures.

About Cegid www.cegid.com

Cegid is a world leader in cloud management solutions for professionals in Finance (treasury, tax, ERP), Human Resources (payroll, talent management), accounting, retail and entrepreneurship. With a solid full cloud business model, Cegid is committed to the long term with its customers and supports the digitalization of companies, from VSEs to key accounts, for a superior and distinctive experience in France and abroad. Cegid combines a forward-looking and pragmatic vision of the business, combined with its strong capacity for innovation, mastery of new technologies and a unique knowledge of regulations. In a rapidly changing world, Cegid opens up possibilities and reveals the full value of its customers' businesses by providing them with useful and innovative solutions.

With its international ambition, Cegid now has 4,400 employees with the arrival in September 2022 of Grupo Primavera and sells its solutions in 130 countries. Cegid generated annual revenue of €632 million (as of December 31, 2021). Pascal Houillon joined Cegid in March 2017 and is its CEO.

More information: www.cegid.com

An auction of 270 never-before-offered historic California Gold Rush sunken treasure artifacts attracted nearly $1 million in sales from more than 7,500 registered bidders from across the United States and in six other countries. The recovered jewelry, mid-1800s clothing, glassware, and other items were retrieved from the legendary “Ship of Gold,” the S.S. Central America that sank during a voyage to New York in 1857.

“There has never been anything like the scope of these recovered artifacts which represented a time capsule of daily life during the Gold Rush. The auction took over eight hours for only 270 lots because of the exceptionally large number of bids,” said Fred Holabird, president of Holabird Western Americana Collections (www.HolabirdAmericana.com), the auction company that conducted the sale in Reno, Nevada and online on December 3, 2022.

Holabird advised there will be only one more opportunity to acquire previously unavailable S.S. Central America artifacts when the last items recovered from the fabled ship are offered in a public auction on February 25, 2023.

Highlights of the December auction included the unique wooden lid to a Wells Fargo & Co. treasure box that that sold for $99,600; the purser’s keys to the ship’s treasure room where tons of Gold Rush coins and assayers’ ingots were stored brought $103,200; and the oldest known pair of miner’s heavy-duty work pants sold for $114,000, the highest price ever paid for jeans.

“Those miner’s jeans are like the first flag on the moon, a historic moment in history. We can precisely date them because we know the Central America sank during a hurricane in the Atlantic Ocean on September 12, 1857. There are no earlier five-button fly jeans in existence,” said Dwight Manley, managing partner of the California Gold Marketing Group, consignor of the recovered artifacts.

The auction catalog contained an extensive explanation of why the jeans may have been made by or for Levi Strauss Company. The miner’s pants and early Brooks Brothers undershirts with the company’s famous emblem were discovered in 1991 in the first-class passenger trunk of merchant and Mexican-American War military veteran John Dement of Oregon.

Two of the three recovered Brooks Brothers shirts were offered in the auction and sold for $3,240 and $1,320 respectively. A third shirt will be in the February auction. An 1849 edition of the novel, “The Count of Monte Cristo,” also found in Dement’s trunk, sold for $3,720.

A treasure trove of 1850s high fashion, recovered from the trunk of first-class passengers Ansel and Adeline Easton of San Francisco, included men’s scarves, bow ties, cravats, collars, dress shirts, vests, jackets, dress pants, and socks, as well as women’s bloomers, dresses, evening gowns, and gloves.

Winning bids on those items ranged from $100 to $200 for pairs of socks to $4,800 for a shirt made for the Easton’s friend, William C. Ralston, co-founder of the Bank of California, which was also found in the Easton’s trunk. It apparently was being taken to New York to have more shirts made for Ralston.

“Ansel and Adeline Easton were San Francisco ‘royalty’ on their honeymoon trip to New York when the legendary S.S. Central America sank in a hurricane in September 1857. Adeline survived in a lifeboat; Ansel clung to debris in the water for hours after the ship sank until he was rescued by the crew from another ship,” said Holabird.

“Ansel was a wealthy maritime provisions supplier and Adeline’s brother, D.O. Mills, was a co-founder of the Bank of California,” he explained.

Bidders also paid $26,400 for a circa 1851 gold watch cover depicting a miner and Yerba Buena which later became San Francisco; $14,400 for a ring made with a large gold-in-quartz gemstone; a stick pin with two gold nuggets went for $12,000; the winning bidder paid $3,360 for a white ceramic coffee cup decorated with gold lettering “To My Mother.”

An 1849 Colt pocket pistol sold for $30,000; and three sets of matched, brass luggage tags indicating the bags were going from San Francisco to New York via Panama sold for $5,640.

Four black glass beer bottles, some with the remaining dregs of their original contents, were sold for $1,200 to $1,680 each, and a whiskey bottle from the ship’s saloon brought $1,920. A rare medal of the order of Saint Maurice and Saint Lazarus, one of the world’s oldest orders of knighthood, sold for $13,200.

A $20 denomination gold coin struck at the San Francisco Mint in 1856 and later stamped with an advertising message by Sacramento, California drug store owner J. Polhemus set a record for one of his counter-stamped coins at $43,200.

The Central America was carrying tons of Gold Rush treasure from San Francisco and the northern California area when she sank 7,200 feet deep in the Atlantic off the North Carolina coast while on a voyage from Panama to New York City. Recovery missions were made in 1988 to 1991 and again in 2014.

Most of the recovered coins and gold bars were sold starting in 2000. The unique items in this auction and the one scheduled for February were kept in secure storage since their recovery.

Insurance claims for the loss were paid in the 1850s and the company that discovered and retrieved the treasure starting in 1988 settled with the insurers and their successors in 1998. With court approval, California Gold Marketing Group subsequently acquired clear title to all of that remaining treasure as well as all the items recovered in 2014.

All prices include a 20 percent buyer’s fee added to all winning bids. For additional information about the auction and the upcoming February 2023 auction of S.S. Central America artifacts, visit Holabird Western Americana Collections of Reno, Nevada at www.HolabirdAmericana.com, call 775-851-1859, or email This email address is being protected from spambots. You need JavaScript enabled to view it..