Rising Importance of Customer Experience Integral to the Global Marketing Automation Software Market Growth

 

According to the projections put forth by Inkwood Research, the Global Marketing Automation Software Market is anticipated to register a CAGR of 10.23% in terms of revenue during the forecasting years of 2022-2030.

“Browse 65 Market Data Tables and 53 Figures spread over 245 Pages, along with an in-depth TOC on the Global Marketing Automation Software Market Forecast 2022-2030.”

 

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Marketing automation software helps automate marketing operations. Moreover, it minimizes the number of repetitive tasks associated with conventional marketing processes, in addition to improving their overall efficiency. Marketing automation software also assists organizations in generating more revenue as well as a better ROI.

 

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Increasing Importance of Customer Experience to Propel Market Growth

Marketing automation software analyzes organization-wide marketing data on the basis of statistical alerts and facts in order to make investment-related decisions for marketing. The software also integrates resources for the provision of complete visibility of marketing efforts, related expenses, and over-the-period effectiveness. Organizations recognize the essence of customer orientation in online marketing, thus encouraging them to make substantial investments in marketing automation software. Furthermore, it has also become crucial for businesses to manage digital customer experience effectively to ensure retaining existing customers while attracting new crowds.

 

BFSI: Fastest-Growing Industry Vertical

Digitalization in baking and insurance is one of the key contributors to overall market growth. Given the digital times, the buyer is well-informed about services and products. Also, banking and other financial institutes like non-banking financial companies and insurance companies are among the major end-users of the marketing automation software.

In addition, the rising competition among financial institutes, increasing demand for better services, and low product differentiation drive the marketing automation software market in the banking and insurance industry. This is because marketing automation is a critical tool for financial institutes to evaluate the efficiency of marketing tasks and workflow, better their relationship with customers, and maximize their return on investment (ROI).

 

North America: Dominant Region in terms of Revenue Share

The surging demand for digital marketing, the rapid adoption of automation tools in the retail sector, and advancements in cloud computing propel market growth in North America. Also, the rising utilization of social media marketing, lead targeting techniques, search engine optimization (SEO), conversion rate optimization (CRO), etc., contribute to market growth.

The market has the presence of several global players. There is increasing prioritization of added functionalities, promotional activities, and competitive prices to differentiate among offerings. Such aspects boost market rivalry. Salesforce.com Inc, Sap SE, International Business Machines Corporation, Adobe Inc, Oracle Corporation, etc., are among the eminent companies in the market.

 

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About Inkwood Research

Inkwood Research specializes in syndicated & customized research reports and consulting services. Market intelligence studies with relevant fact-based research are customized across industry verticals such as technology, automotive, chemicals, materials, healthcare, and energy, with an objective comprehension that acknowledges the business environments. Our geographical analysis comprises North & South America, CEE, CIS, Middle East, Europe, Asia, and Africa.

 

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Press Release for ZEWAY Mobility charging station

Let’s give India a breather on this World Environment Day

ZEWAY Mobility is proud to be associated with Niti Ayog and Royal Mountain Institute on World Environment Day 5th June. The company supports 100% sustainability through its efforts to make NCR region less polluted. The company is dedicated to providing charging stations for Electric Vehicles users in the capital and connected cities like Jaipur and Bhubaneshwar.  Co-founded by two enterprising and dynamic individuals Arabindo Prasad Patro and Deepak Upadhyay, the vision of the company is to target EV mobility across India. An ambitious project of handling charging stations in the initial phase has already begun successfully.

With the help of ‘Shoonya ka Safar’ promoted by Niti Ayog, Zeway Mobility pushes it vision onwards from 5th June 2022, World Environment Day. In association with Rocky Mountain Institute, the urban delivery last mile efforts will create zero-pollution in the dense roads in North India. Explaining the vision and methods to sustainability Zeway Mobility Co-founder Arabindo said, “Our aim to create awareness at the consumer level. Zeway joins the Shoonya campaign to decreasing pollution and temperatures. Zeway provides wide range of customized solutions to EV owners beneficial for different personal and commercial needs to address pollution problems effectively.”

About ZEWAY Mobility

ZEWAY Mobility is an electric vehicle infrastructure provider. The company will set up 10,000 charging points across India in the next three years. It is currently among the fastest-growing independent EV charging station operators in India.

The company has earmarked three priority areas to grow. One is providing decentralized charging points at:

  • Commercial complexes, housing societies and RWAs.
  • Partnering with educational campuses and universities across India.
  • Setting up EV infrastructure associating with different civic bodies and public undertakings. 

A public awareness imitative by ZEWAY Mobility charging

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Walki introduces a broad portfolio of recyclable materials for the growing frozen food segment

Walki is answering to the growing demand for frozen food by expanding its portfolio of recyclable materials.

The global market for frozen food is expected to grow to 322 billion euros by 2026. Although the demand is growing globally across all age groups, it is especially popular among younger consumers.

"Frozen food is an ideal way to prolong shelf life without losing out on the vitamins. It is also an excellent way to combat food waste. This is important as up to 9 % of global carbon emissions can be attributed to food waste, especially fruit and vegetables", says Dudley Jones, Consumer Sales at Walki.

Walki is introducing a broad portfolio of different materials, including printed solutions, to suit the needs of the frozen food market with the aim of making the packaging fully recyclable in the paper stream.

"Frozen food places high demands on the packaging. It needs to be both sturdy and puncture-resistant to handle diverse situations like pressures of sealing and mechanical tear during transportation. The packaging also needs to withstand variability in temperatures as some frozen food is defrosted in its packaging", explains Jones.

Walki®EVO Seal and Walki®Opti Seal are recyclable paper-based packaging intended especially for pillow-pouches for frozen food. Walki®EVO Seal has a dispersion coating as barrier against water vapour and grease while Walki®Opti Seal has an optimised PE-extrusion coating.

"The dispersion coating makes Walki®EVO Seal recyclable in the waste-paper stream without any separation process, while the minimised PE-coating on Walki®Opti Seal makes it suitable to be recycled with paper with an acceptable fibre yield", says Andreas Rothschink, Head of Product Development at Walki.

Both are suitable for all kind of frozen food: vegetables, seafood, bakery products to name a few.

Lamibel®MDO-PE is a film-based material for pillow pouches made of reverse printed MDO-film and solvent-free laminated with low sealing LDPE. Thanks to the MDO technology, the film thickness is minimized while performance is maximized by replacing other sorts of materials such as PP- or PET-films.

"This combination of two PE-films makes the packaging fully recyclable in the plastics stream. The stretched film has better optics with high stiffness and mechanical properties than standard PE. The film can also be transparent, allowing the consumer to see the product", says Rothschink.

Lamibel®MDO-PE is an ideal material for all type of packaging (doypack, flowpack, pouches, etc.) as well as all kind of frozen food like vegetables, sharp-edges seafood and bakery.

Walki®Pack Tray is a board-based tray suitable for frozen ready-made meals, designed to replace aluminium, plastic or plastic-coated trays.

"The tray is easy to fill, transport and store, and is also the convenient choice for the consumer as the fibre-based tray is safe to use in microwaves and in conventional ovens up to 220 degrees for up to 60 minutes," says Jones.

The tray material is 100% PET free and recyclable in the paper stream.

Further information:
Dudley Jones
Head of Sales, Converted Products
Tel. +44 787 955 3490
e-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.

WALKI IN BRIEF

At Walki, we believe in a sustainable and circular tomorrow. Our mission is to accelerate the world’s transition into a zero waste future in packaging and promote the use of energy efficient materials across industries. Walki’s product solutions are designed to bring value to customers in many different markets; from sustainable materials for packaging applications to energy saving performance materials. Walki is a growing international group organized in three business areas: Consumer Packaging, Industrial Packaging and Engineered Materials, with operations in twelve different countries, both in Europe and Asia. In 2021, the Group’s annual turnover was approx. 550 million euros employing around 1500 people.

ExpertBells has Launched FSSAI Registration Services in Delhi

FSSAI registration is a necessary step before commencing any food-related business in India. FSSAI food license is a permit to start any food business such as a food joint, restaurant, or food shop. It has a great significance for food business operators.

If you want to start your own food business, contact ExpertBells. We offer a quick and affordable FSSAI Registration in Delhi for new business. Our team will help you to get an FSSAI license soon to commence your food business.

With the launch of FSSAI registration services, the CEO of ExperBells said, “A food license is a necessary thing for every food business owner. This license shows the safety of food. It makes your food business more reliable in the eyes of the consumers. We help small food businesses to grow and expand their activities by providing an easy FSSAI license registration in Delhi.

Looking at the need for Food License in Delhi, we have commenced the service of FSSAI registration. You have to submit all the required documents for the registration of FSSAI for your new food business. After submission of all the documents, you will receive an FSSAI license within some business days.”

Some of the most important documents for Food License Registration in Delhi include an Aadhar card and passport-sized photos of the applicant with address and proof of business. They also include NOC from the landlord and passport-sized photos of directors or partners.

If you want to receive a food license quickly, choose the services of ExpertBells. It has a team of experts to complete the process of FSSAI registration in Delhi for new food businesses. The services suit every small and medium food business. The team of ExpertBells will help you anytime at one call.

About ExpertBells

ExpertBells is one of the leading service providers of FSSAI Food License Registration in Delhi. It has helped many new food businesses to get the FSSAI logo instantly. It also has a skilled group of professionals that looks into the full process of the FSSAI Food License in Delhi.

Professionals collect all the required documents and proofs for FSSAI certification in Delhi. They will follow every step in the full FSSAI registration process and help new businesses to get a license. New businesses will receive Food Safety License Registration in Delhi within some weeks by choosing the services of ExpertBells.