- The convergence of IT with agriculture, coupled with government initiatives and decline in sensor prices, is driving the growth of the market.
- A growing number of applications for telematics in agriculture are anticipated to drive the demand for crop monitoring over the forecast period. Telematics services include tracking devices using Global Navigation Satellite System (GNSS) to show the position of the equipment for management purposes.
- The adoption for these solutions is found to be high in areas where labor costs are high and land costs are relatively inexpensive.
- The increasing demand for UAVs and the recent success of precision farming in increasing the productivity of major crops are expected to open up new growth opportunities in the near future.
- Further, measures taken by various governments to meet the increasing food demand is stimulating the market growth. For instance, the US Department of Agriculture, NASA, and NOAA contribute to precision farming, by the development of advanced technologies in GPS navigation. Also, the Indian government provides 100% cost subsidy to Precision Farming Development Centres (PDFCs).
- However, low awareness and high initial costs may hamper the growth of the market. Besides, due to low penetration, presently, the technology is majorly used in developed countries.
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Key Market Trends
GPS and GNSS Adoption to Drive the Market Growth
- Miniaturization and improved accuracy of the global navigation satellite system (GNSS) technology (of which, GPS is mostly in use, at present) makes it possible for wide-scale adoption of precision farming technologies for geo-positioning and field mapping.
- The United States is the leading country, in terms of the GNNS/GPS technology used in agriculture. Nearly 70% of the advanced technologies in the US farms are using some level of GPS/GNSS.
- GPS-based applications in precision farming include major areas, such as yield mapping and monitoring, and farm planning, along with field mapping, soil sampling, tractor guidance, crop scouting, variable rate applications.
- Therefore, with increased adoption of GPS and GNSS, coupled with the benefits offered, the demand for crop monitoring is set to increase over the forecast period.
United States to Account for the Largest Share
- As per the estimates of the US Department of Agriculture, nearly 2,029,200 farms in the United States used 950 million acre land, in 2017. With a huge dependency on the agriculture sector, the government in the country is increasingly focusing on implementing precision farming technologies.
- The key agencies responsible for the uprising in large-scale agriculture in the United States include NASA, NOAA, and the US Department of Agriculture. Their goal is to improve farmer’s profitability and reduce the environmental concerns caused due to the application of various chemicals.
- Moreover, although the Federal Aviation Administration (FAA) had laid out restrictions on the flying of drones, as per their new rules passed in 2016. Drones for commercial purposes, weighing up to 55 lb, can be used in the United States during daylight hours. These initiatives have aided the adoption of precision farming in the country.
- Further, according to the Farm Profits and Adoption of Precision Agriculture study in 2017, yield mapping is used on about 40% of US corn and soybean acres, GPS soil maps on about 30%, guidance on over 50%, and VRT on 28-34% of acres.
Competitive Landscape
Market penetration remains fairly moderate and is estimated to grow considerably during the forecast period. A study on the current competitive scenario revealed that more than 50% of the market players relied on strategic acquisitions or R&D collaboration, while other firms focused on expanding product portfolios, to tackle the increasing levels of market penetration. Some key players in the market are AGCO Corporation, AG Junction Inc., John Deere, Dickey-john Corporation, Teejet Technologies Illinois LLC, Raven Industries Inc., Lindsay Corporation, Monsanto Company, Valmont Industries Inc., Yara International ASA, Topcon Precision Agriculture, Trimble Navigation Limited, E.I.Du Pont De Nemours and Company (Dupont), Land O'lakes Inc., and BASF SE, among others.
- April 2019: Yara International partnered with IBM to combine world-class agronomy and cutting edge technology to develop a digital farming platform which will help farmers worldwide to increase food production.
- June 2018: AG Junction announced the opening of the HandsFreeFarm.com online store, with the aim to bring low-cost, simple-to-use precision agriculture solutions directly to all farmers.
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