As e-commerce pioneers provide exceptional online consumer experiences, experiential retailers are reinventing the in-store experience, creating environments that attract and delight consumers.

- With physical stores remaining at the hub of modern retail, and with most consumers still choosing to end their journeys there, retail is getting digitized. This includes multiple smart devices working together on a single IoT platform to deliver hyper-personalized, adaptive and context-specific experiences. While much of the technology is to be invisible to the consumer, shoppers will have the opportunity to interact digitally within the physical store environment.

- In addition to the adoption of gesture recognition in digital catalogs, retail owners are able to monitor the success of a product with shoppers, by monitoring their facial and hand gestures. And data gathered through this could reveal a whole new set of insights, which may not be realized by using numerical data alone. For instance,an Italian retailer, Coop Italia, teamed up with Accenture as it wanted to transform the customer shopping experience. The company integrated digital capabilities into the store atmosphere to create the supermarket of the future.

- However, limited numbers of recognizable gestures along with inaccurate and inefficient systems are certain factors hindering the growth of the gesture recognition market globally.

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Key Market Trends

Technology-Driven Experiences Inspiring Store Visits

- In today’s hyper-competitive, everchanging, fast-paced, human-centric digital economy, retailers find creative and sustainable ways of combining the capabilities of both their physical and digital assets to offer carefully curated product assortments and deliver distinctive, differentiated and personalized consumer experiences.

- Immersive experiences related to a broad range of consumer-centric experiences like interactive displays, leveraging AR and VR, to personalized content, pop-up shops, and specialized amenities, all offered in a unique environment emphasizing newness and spot-on service which delight the customers. For example, Nike’s New York City SoHo store, which flaunts a basketball court and treadmills that take visitors on virtual runs through Central Park and other routes. These interactive and immersive in-store experiences are meant to create a more engaging and entertaining retail experience.

- The success of brands like Rebecca Minkoff’s stores in New York City and Los Angeles features an interactive video wall and self-checkout for small items and accessories. Fitting rooms are outfitted with magic mirrors, which enable shoppers to see different styles and colors of clothes, change mood lighting and order a free beverage that’s delivered to their room along with their clothing choices by a salesperson.

- Although many of these immersive experiences are still in an experimental phase, it’s a safe bet that more retailers are going to invest heavily in this space as the need for experience-based differentiation becomes paramount.

Asia-Pacific to Witness the Fastest Growth

- Asia-Pacific is dominated by two largest economies of the world i.e. China and India. Emerging economies of these countries have experienced a prolonged period of dynamic economic growth, and as a result, these countries have witnessed an increase in incomes and the emergence of a middle-class segment in recent years. With the increment in annual disposable income, the potential pool of the middle class is also expected to increase.

- Further, the presence of consumer electronics giants (such as Samsung, LG, etc.) in the region makes it a prominent innovation hub in the market studied. The continuous innovation in this segment, when combined with the retail sector, gives better consumer experiences.

- Moreover, in China, e-commerce giants JD.Com and Alibaba also made an entry into unmanned retail stores. JD.Com (JingDong) has launched a grocery store concept called 7FRESH where shoppers can scan a barcode to see detailed product information on a screen above the produce section. The stores use shelf sensors, cameras, and facial recognition tools, and RFID tags to track people and products.

- Therefore above factors are expected to act as a driving force for the growth of gesture recognition retail sector in Asia-Pacific during the forecasted period.

Competitive Landscape

The gesture recognition in the retail market is fragmented. Some of the key players are Sony Corporation, Apple Inc., Google LLC, etc among others. Product launches, high expense on research and development, partnerships and acquisitions, etc. are the prime growth strategies adopted by these companies to sustain the intense competition.

- January 2018- Amazon opened ‘Amazon Go’, which is an automated cashier-less convenience store that leveraged technologies like machine vision, AI, RFID, IoT, and more to allow customers to shop without checking out at a register. Shoppers scan their Amazon Go app to enter the store and get charged automatically as they pick up items and exit. Amazon tracks consumers and the products they interact with, through shelf sensors and cameras.

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Kochi,Kerala-27th April 2021 CampGain,the new app in the market is talk of the town with its plethora of features.CampGain is an app, a social media platform based application which is highly personalized and customisable as per individual requirements. The App specifically caters to Celebrities,Politicians,Large Business Houses,Organisations of any size,NGOs and Startups.

CampGain is designed and developed by d’Katia Software Technologies Pvt Ltd, a Kochi based firm. When asked about the need for such an app when we have other major social media platforms,the company’s CEO Mr.Ketty Cherian said “ I agree there is Facebook,Instagram,Twitter and other social media giants at the moment. But I feel that there are still gaps which have to be fixed for a 100% personalised experience for the user. It is very agonizing that the major platforms do not give us the liberty to voice out our opinions. We have seen very powerful,highly influential ones with millions of followers banned from these platforms,forced to leave behind their followers at the snap of the finger. This is where a personalised platform like CampGain helps the user to reach his audience in the most personalised way.Having said that CampGain, being an ethically responsible medium makes sure the content shared is void of any hateful or offensive comments.”

“We have tried to bring all the features under one umbrella so that user can stay connected with their audience easily and engage with them in a more personalised manner”,adds Mr.Ketty Cherian,who is a serial entrepreneur himself.He claims that CampGain is designed and developed in such a way that users can experience the magic of reaching a wider audience through the power of Social Networking. Further he adds, “Any user can share personalized messages, images, news, contents or any information in their network through preferred Social Media platform-in a single click”.

Celebrities of any genre have a commitment towards the society as their popularity and fame is hugely dependent on their fans and public at large. This is another major gap that CampGain fills-a technology backed platform for celebrities to fulfill the social responsibilities-be it conducting a fund raiser campaign,sale of merchandise for any good cause or hosting talk shows/counselling sessions for the depressed souls.Celebrities who use CampGain find it very easy to engage with their fans with the option to connect personally and manage their audience region wise or based on any parameter.

CampGain is customizable as per the user requirements. It can be used as Fan Management tool for celebrities,Volunteer Management app for politicians,Staff Management & Branding tool for Corporates,Shopping Cart for ecommerce companies and Internal Communication & News Portal for other oragnisations and NGOs. Many more features are in the development stage at the moment.

Since its launch early this year,app is getting rave reviews from across the country.During this pandemic situation,where elections couldn’t be conducted in the traditional door-to-door campaign method,CampGain had played an essential role in digital campaigns.Politicians found it very easy to use and productive as they could easily engage with the voters and nurture a rapport with them even after the elections are over.

CampGain Shopping Cart can be used by e-commerce companies to bring all their customers under one platform and easily sell their products online.CampGain offers a great platform for brand promotion through a user’s personal network. By chalking out attractive referral schemes companies can use their satisfied customers to act as brand ambassadors of the product.Cost of acquiring new customers and retaining the existing customers can be brought down considerably.

Large Business Houses with huge staff strength can use CampGain as an in house messaging platform and ensure that their message reaches the entire staff simultaneously-be it circulars,new product/service launch or any other important messages. Other features like News portal,Booking App,Supports & Tickets etc also can be added on as per specific requirements.

In short,CampGain is a highly customizable platform and gives 100% personalized experience to the user. This is first of its kind in the country.The idea of having an app in one’s own name is quite a hit in the market and many celebrities have already booked for the same.

CampGain is available on both Android & iOS.

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PredictiVu, India’s first of its kind analytics firm and one stop solution for CMOs and marketers, specialized in correlating marketing campaign performance with proprietary retail purchase data, digital trends, customer preferences, media spend at immense granular level to deliver near real-time business intelligence insights 10 times faster than traditional methods, today announced the formation of its Advisory Board, comprising distinguished industry leaders from Telecom, e-commerce, Consumer Goods, IT and Consumer Research. Lloyd Mathias, Idi Srinivas Murthy, Jessie Paul and Rajesh Kurup are on the advisory board and will provide guidance and direction to the founding team at PredictiVu to enable growth and build advanced marketing intelligence solutions that empower CMOs.

“We are honoured to have such distinguished industry veterans joining our Advisory board. This is indeed a key milestone for PredictiVu and comes at a perfect time when marketers are seeking faster, accurate, deep dive data analytics, insights delivery and granular interpretation of multiple data sources into an easy to consume visualization tool, from the market intelligence industry. We believe our advisors’ strategic counsel and advice will empower PredictiVu to address market challenges and introduce advanced solutions for the market more prominently”, said Kunal Sarkar, Vice President, PredictiVu.

Lloyd Mathias, Angel Investor & Business Strategist and SAB member, PredictiVu said, “PredictiVu has extreme potential to lead the next level data interpretation need that would require faster, flexible, reliable, consolidated, and comprehensive business intelligence approach.  Being a part of the advisory board to strategize their business prospects, guiding them to address the key market gaps and solving enterprise consumer challenges, will be certainly very exciting.”

Idi Srinivas Murthy, Independent Consultant and SAB member, PredictiVu said, "PredictiVu is poised to lead the data-based business intelligence market, because it empowers marketing program decisions in almost real-time through its AI / ML modules and multi-dimensional mapping. It’s exciting to deliver strategic advice to this unique platform! Through my marketing career, I’ve seen that it is not the biggest spend that win – but the savviest adopters of new technologies, ideas and insights. We hope our vision will be beneficial for the growth of the company.”

 Joining the PredictiVu Strategic Advisory Board (SAB) are:

Lloyd Mathias is an Angel Investor, Business Strategist, and Board Member, and Advisor to companies in the technology and consumer space before which he was the PC marketing head of HP’s APAC region. In previous corporate roles, he was President & CMO of Tata Docomo, Country Sales Director for Motorola, Executive VP Marketing and Category Director for PepsiCo India and South Asia. Lloyd has also been Chairman of MRUC the publisher of the Indian Readership Survey and Co-Chairman of the Device Strategy Council, Mobility Development Group, USA. In 2007, he was recognized among the world’s top 15 marketers, by International list magazine – a list that celebrates international marketers behind outstanding cross-border campaigns.

Jessie Paul as an entrepreneur, investor, board member, and marketing leader with 26 years of expertise across strategy and modern marketing; she has helped grow organizations from startup stage to global scale. She advises companies on their digital evolution so they can reach customers in the new tech-enabled ecosystem while guiding them on how to maximize profitability with their go-to-market and positioning.  She is the CEO and founder of Paul Writer a marketing consulting firm that helps global and Indian clients with market entry, positioning and customer outreach. She was Global Brand Manager of Infosys during its hectic growth era, headed marketing for challenger brand Quintant (acquired by iGATE), and Chief Marketing Officer of Wipro Technologies during which it quadrupled its revenues to $4 billion.  Her first book, No Money Marketing: From Upstart to Big Brand on a Frugal Budget was a business bestseller in India, and an updated version has been accepted for publication by Bloomsbury in 2021. She is an independent director on the boards of Expleo Solutions, Royal Orchid Hotels, Bajaj Consumer Care, and CreditAccess Grameen Ltd.

Idi Srinivas Murthy is a senior-level corporate executive with expertise in marketing, growth strategies & integrated implementation; especially in consumer product, consumer-digital, health & tech-based sectors. Currently, he is an Expert Advisor to McKinsey & Co. and manages independent consulting projects. He is an active angel investor, and member of the Board of Directors of RenewBuy (D2C), India’s 2nd largest digital insur-tech player. His writings on consumer & category trends, entrepreneurship, and brand management have often been featured in reputed publications. In twelve years with the Coca-Cola Company, where he donned roles in brand marketing, bottler operations management & innovation commercialization, he also revived Coca-Cola TM post a devastating pesticide controversy in India and led Sprite’s Global Emerging Markets charter. In his stint as the Senior VP - Marketing at Snapdeal, he oversaw branding, online merchandising, digital marketing, user acquisition & retention plans, and public relations.

Rajesh Kurup is a veteran with 25 years of experience and one of the pioneer consumer researchers in the IT/Tech space in India. In his previous stint he has worked with Kantar Milward Brown, TCS as an Associate Vice President and IMRB International as Group Business Director. His expertise lies in Customer Satisfaction Studies for clients in the Banking and Automotive sector, statistical modelling, advanced market research methods such as multivariate analysis for decision making, Conjoint; Conceptualization of consumer behaviour models, excellent formal training and exposure to qualitative research.

Beachwood, OH, USA, May 6, 2021 -- An important and visually arresting dining table custom designed by Wendell Castle (American, 1932-2018), an untitled ink on paper artwork by Franz Josef Kline (American, 1910-1962), and a lovely oil on canvas still life floral painting by the Vietnamese painter Lê Phổ (1907-2001) are just a few expected highlights in a May Modernism auction planned for Saturday, May 15th by Neue Auctions, based in Beachwood, outside of Cleveland.

The online-only auction, starting at 10 am Eastern time, has 424 lots gathered from regional estates and longtime collectors, including selections from the late Cleveland concert promoter Mike Belkin and his wife Annie. Items cover a wide range of mediums and categories, to include paintings, sculpture, works on paper, furniture, art glass, ceramics, enamel work and jewelry.

There are many undiscovered finds in many categories, plus works on paper by noted artists such as Alexander Calder, Fernand Leger, Robert Indiana and Julian Stanczak. Also sold will be offerings from the Print Club of Cleveland, furnishings by Charles and Ray Eames and Knoll Furnishings, bronzes by William McVey, three woodblock prints by Milton Avery and more.

The Wendell Castle dining table has a pre-sale estimate of $30,000-$50,000 and features an oval top in holly veneer, inlaid with purpleheart triangles and inlaid dots spelling "The Check's in the Mail” (the table’s title). It has a leather covered edge with a purpleheart substructure supporting six gold plated brass rings, all raised on 15 leather covered cones.

Mr. Castle created a similar table for his own residence titled Never Complain, Never Explain, in 1981. It’s pictured on the cover of the book Furniture by Wendell Castle (Hudson Hills Press, NY, 1989). The Check’s in the Mail (1988) is 120 inches long and 59 inches wide and is signed and dated. It’s from the Mike and Annie Belkin collection.

The untitled Franz Kline ink on paper, circa 1949-1950, is framed, with a sheet size of 21 inches by 18 inches. It’s signed and inscribed “April 15, Kline” lower right and has an estimate of $30,000-$50,000. It also bears a Kline Foundation number on verso (ZD 325). Franz Kline was a major force in the Abstract Expressionist movement of the 1940s and ‘50s.

The oil on canvas still life by Lê Phổ, titled Fleurs (Flowers), is artist signed lower right with a chop mark and is 13 inches by 9 inches (sight, less frame). It should change hands for $6,000-$9,000. Lê Phổ was born in Hanoi, but he studied at the prestigious École des Beaux-Arts in Paris (where he later taught) and called Paris his home from 1937 until his death.

Modern furniture pieces will be led by a mid-century (circa 1950-1960) wingback chair by Arturo Pani (Mexican, 1915-1981), upholstered in horsehair fabric with a split crest rail and extreme scroll wings, raised on cabriole legs; and a circa 1960s Odyssey coffee table by the American design team of Philip Laverne (1908-1988) and Kelvin Laverne (b. 1936). It’s etched, patinated and polychromed bronze and pewter. Both pieces carry estimates of $3,000-$5,000.

There are three color woodblocks printed on Japan paper by Milton Avery (American, 1885-1965), titled Rooster, Hen and Lamb. Hen, an artist’s proof, is signed lower right and dated 1954 (est. $1,500-$3,000). Also, a photolitho diptych by Valerie Hammond (American, b. 1952), titled Southern Cross (A Constellation in the Southern Hemisphere), 2008, each piece 57 ½ inches by 44 inches as framed, should hammer for $6,000-$9,000.

An oil on canvas Still Life with Sculpture on Table by Claude Venard (French, 1913-1999), boldly executed with heavy impasto, signed lower center and nicely housed in a 28 inch by 28 inch frame, is expected to knock down for $3,000-$5,000; while an oil on canvas River Landscape by Jean Franck Baudoin (French 1870-1961), artist signed lower left, with a sheet size of 23 ½ inches by 31 inches (less frame), should hit $2,000-$4,000.

A diminutive cloisonné enamel on copper over painted wood box form by Kenneth Bates (American, 1904-1994), titled Homage to Art Deco (1984), featuring a multi-colored geometric design, signed and dated to the base, is expected to rise to $500-$1,000. Also, a tall, rounded cylindrical form stoneware vessel by noted Cleveland School artist Claude Conover (1907-1994), 22 inches tall, signed and titled, should gavel for $3,000-$5,000.

Internet bidding will be facilitated by Liveauctioneers.com, Invaluable.com and Bidsquare.com. Phone and absentee bids will also be accepted. Neue Auctions is open for gallery previews, Monday thru Friday, from 9 am to 5 pm, at 23533 Mercantile Rd. (Ste. 119) in Beachwood. All COVID-19 safety protocols will be in place (social distancing etc.). Masks are required of all.

Neue Auctions invites everyone to be added to its email list to receive notifications and information regarding all current and future sales. For info, visit www.neueauctions.com. To learn more about Neue Auctions and the May Modernism auction planned for Saturday, May 15th at 10 am Eastern time, please visit www.neueauctions.com. Updates are posted frequently.

About Neue Auctions:
Neue Auctions provides a bespoke experience for sellers and buyers, with items presented fully guaranteed and vetted, and combines regular online auctions with selected art exhibitions and educational opportunities. Offering consignment services for single items, estates and corporate collections, the firm assists clients in the complicated process of settling estates and general downsizing, working with private individuals, trusts, estates, museums, banks and attorneys. Neue Auctions continues the long-standing history and tradition of art collecting in Cleveland by bringing fine works of art to the market for sale, encouraging the current and next generation of collectors. Neue Auctions is accepting consignments for future sales. For purchases or inquiries about consigning, please call 216-245-6707; or send an email to cynthia@neueauctions.com. To learn more about Neue Auctions, please visit www.neueauctions.com.